ABM and Outbound Marketing Specialist (WFH) | ZR_1321_JOB

Job Description This is a remote position. ABM and Outbound Marketing Specialist (Remote) About PeoplePartners At PeoplePartners , great work starts with great people—and we’ve built a workplace where both can thrive. As a Great Place to Work certified company , we’re proud of a people-first culture where you’re trusted to contribute, encouraged to grow, and given opportunities to make a genuine impact. You’ll work with global teams and businesses, build skills that travel with you, and develop your career in an environment that values initiative, curiosity, and fresh thinking. If you’re looking for global exposure, meaningful work, and room to grow without leaving home , there’s a place for you here. Role Overview Great outbound isn’t about turning up the volume. It’s about turning up the relevance. As our ABM and Outbound Marketing Specialist , you’ll own targeted B2B outbound and Account-Based Marketing (ABM) campaigns designed to find the right accounts, reach the right decision-makers, and turn meaningful digital conversations into real Sales opportunities. You’ll take agreed ICPs, industries, markets, personas, and named accounts and turn them into focused outbound strategies across email and LinkedIn . From account research and segmentation to messaging, sequences, automation, testing, and optimisation, you’ll have the autonomy to determine what works—and improve what doesn’t. This is a hands-on role for someone who wants to own outcomes, not just activity . You’ll use campaign data, buyer responses, and Sales feedback to make informed decisions and continuously improve outbound performance. And no, this isn’t a cold-calling role. Phone and SMS outreach sit with Sales. Your focus is digital outbound. Key Responsibilities: Develop and execute B2B outbound and ABM strategies based on agreed ICPs, industries, markets, personas, and named accounts. Research, segment, and prioritise high-fit target accounts and decision-makers. Manage email outreach and LinkedIn social selling campaigns. Personalise outreach using relevant prospect and account research. Qualify and nurture digital conversations toward appointments and qualified Sales handoffs. Build and optimise outbound sequences, workflows, automations, and campaign plays. Use AI for prospect research, personalisation, campaign development, and analysis. Analyse campaign performance and conduct evidence-based experiments. Test and optimise messaging, audiences, sequences, and outbound approaches. Use prospect objections, buying signals, campaign data, and Sales feedback to improve campaigns. Maintain accurate prospect, engagement, booking, handoff, and campaign records. Manage lead lifecycle activity and maintain CRM hygiene. Monitor email deliverability fundamentals and sender health. Collaborate with Sales to improve lead quality, handoffs, and downstream outcomes. Track meaningful outbound performance, appointments, qualified handoffs, and pipeline activity. Requirements Required Qualifications: 5+ years of relevant experience , including hands-on experience owning B2B outbound and ABM campaigns. Demonstrated experience building or executing ABM and outbound campaigns with measurable results. Experience progressing B2B prospects through email and LinkedIn outreach. Strong B2B writing and prospect personalisation skills. Experience researching, segmenting, and prioritising target accounts and decision-makers. Experience building and optimising outbound sequences, workflows, or automations. Experience using prospecting or sales-engagement platforms for outbound campaigns. Experience analysing campaign performance and adjusting underperforming campaigns based on data. Experience managing lead lifecycles, CRM hygiene, and Sales handoffs. Working knowledge of email deliverability fundamentals. Ability to use campaign data, buyer responses, and Sales feedback to make prospecting and optimisation decisions. Ability to work independently in a remote environment and take accountability for commercial outcomes. Practical experience using AI for research, personalisation, campaign development, or analysis. Preferred Qualifications: Hands-on Apollo experience, particularly across prospecting, segmentation, sequences, workflows, automations, and campaign optimisation. Experience with Outreach, Salesloft, HubSpot Sequences, Lemlist, Instantly , or comparable sales-engagement platforms. Ability to become productive in Apollo quickly if coming from another platform. Experience using LinkedIn for B2B social selling and prospect engagement. Why Join PeoplePartners This is more than a chance to run outbound campaigns. It’s an opportunity to build your career somewhere that gives you the trust, exposure, and support to do your best work . At PeoplePartners, you can look forward to: Great Place to Work® certified culture – Join a people-first workplace built around respect, collaboration, and meaningful employee experiences. Career growth – Expand your expertise, take ownership of meaningful work, and build capabilities that can take your career further. Global exposure – Work with international businesses, teams, and markets while building valuable B2B experience. Learning opportunities – Keep developing through hands-on experience, new tools, experimentation, knowledge sharing, and continuous improvement. Autonomy and ownership – Work toward clear commercial goals while having the space to think, test, and make informed decisions. Remote work advantages – Build your career from home while staying connected to a collaborative team. Employee engagement activities – Be part of a culture that makes time for connection, recognition, and shared experiences. Meaningful impact – See the connection between your campaigns, Sales conversations, and real pipeline opportunities. If you’ve built B2B outbound campaigns, know how to turn research into relevant outreach, and enjoy seeing a well-designed experiment move the numbers in the right direction, we want to hear from you . Bring your examples, your results, and the thinking behind them. Apply to join PeoplePartners as our ABM and Outbound Marketing Specialist and turn smarter outbound into meaningful opportunities. Work Details Work Setup: Remote / Work from Home. Schedule: 7:00 AM–4:00 PM MNL. Benefits Permanent Work-from-home setup Company-provided equipment Secondary Wi-Fi Modem 21 Leave Credits Annually - Leave benefits begin on Day 1. 100% conversion of UNUSED leave credits HMO on Day 1 13th Month Pay Monthly Gift Voucher Milestone Tokens (Birthday/Anniversary/Christmas). A Life Beyond the Screen #WorkLifeBalance. Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.