Account Manager

Press Forward is an interdisciplinary PR and strategic communications firm located in Vermont with a passion for the outdoors and active lifestyle. Our roots are in public relations, and today we assist clients with brand communications, content and copywriting, affiliate marketing, PR, and athlete and ambassador activation.

Job Description:

Account Managers are typically early- to mid-career professionals, with demonstrated expertise in communications and marketing. Account Managers lead account teams and client relationships, and provide detailed and comprehensive research, pitching to media, copywriting, and marketing insight. The role is integrated across the agency, and requires excellent internal and external collaboration. This position has the potential to be fully remote for the right candidate, with the expectation of occasional travel to Vermont and client and industry events.

The TL;DR? You're an excellent communicator with a passion for sport and the outdoors, and with an eye for the publications, people, creators, and athletes shaping the culture. Sound like you? Read on.

What You’ll Do:

• Create and execute PR and communications plans
• Develop and maintain successful relationships with key media
• Develop and maintain strong relationships with client contacts
• Lead client meetings (virtual and in person)
• Lead regular and proactive client reporting: weekly, monthly and quarterly
• Regularly pitch client stories to media and follow-up on story opportunities
• Draft well-written press releases and compelling content
• Create targeted media distribution lists
• Monitor for client media coverage
• Attend occasional trade shows, sales meetings and in-person media meetings on behalf of clients, with national and potential international travel as required by client needs
• Participate in active, outdoor press events
• Share a solid understanding of social media networks and marketing
• Keep abreast of each client’s industry, competition and media coverage

Experience You Bring:

• At least two to five years of experience in marketing, PR, brand strategy, and/or journalism
• Exceptional writing and communication skills
• Wide ranging consumption of industry and industry-adjacent media (including traditional media, podcasts, and other news)
• Demonstrated interest (which could include volunteer or internship positions) in the outdoor and active lifestyle industry
• Passion for outdoor brands and storytelling, and an eye for the people and organizations changing and shaping the culture of outdoor recreation and sport

We value diverse life experiences; if your professional or educational background does not precisely match our suggested experience, we’d still like to hear from you if you think you would be a good fit for the company and position.

Compensation:

Account manager and senior account manager salaries typically range from $55,000-$75,000, depending on experience, in addition to a monthly HRA contribution, dependent care FSA, 401(k) retirement plan with employer contributions, and generous PTO.