Account Services: Build client relationships with appropriate marketing and sales functions, this includes visits to client headquarters and participation in client planning meetings Serve as primary client contact at the appropriate management level Train/supervise/oversee effective completion of all Sr. Account Executives and Account Executive job responsibilities Expand client relationships to gain incremental revenue Share best practices with others to maximize business potential Understand client’s objectives, strategies and tactics and be the client advocate with the agency team Ensure that we are meeting or exceeding all client contract obligations Program Planning and Development Lead or support the strategic planning process Participate in brainstorm meetings Utilize Agency planning documents, such as job brief Drive recommended program solutions that meet clients’ sales/marketing goals and brand standards Determine necessary research to support or validate marketing plans Investigate and recommend most effective execution strategies and tactics Creative Execution/Production Manage creative process Lead presentation of creative concepts to client Ensure recommended creative solution fulfills approved creative guidelines and communication priorities and meets client’s objectives Ensure team follows Agency process and procedures Program Implementation Oversee the implementation and management of all marketing tactics and retail initiatives Oversee the management of budgets and timelines Oversee the management and communication between the agency team, retail field team and client team Partner with Experiential marketing partners on integrated retail event programming Financial Responsibilities Support Director/VP to ensure that agency meets all contracted obligations Ensure profitability by ensuring that estimates and invoices are appropriately charged Oversee clients’ overall Account Receivables Help Director/VP manage overall profitability of accounts Other Be willing, able, readily available to work outside of “normal hours” Be a team player to your specific account team(s) Work on special projects as directed by leadership Communicate upward to ensure that management is informed Oversee Senior Account Executive role as assigned to your team. Education Bachelor of Arts Degree Work Experience Bachelor’s degree in advertising, marketing, or related field. Minimum 4 to 8 years agency experience in shopper marketing / retail or consumer packaged goods preferred. Experience working on the retailer(s) Walmart and/or Sam’s Club Knowledge, Skill and Abilities Proven leadership, organization, and communications skills. Collaborative team player with a positive attitude. Self-starter with strong analytical problem-solving ability. Ability to effectively develop and communicate ideas, both oral and written. Ability to handle multiple projects. Proficient in Microsoft Office applications, specifically Excel, Word and PowerPoint A plus if has worked with the platform, Salesforce
Client Services Account Director, Shopper Marketing
Acosta
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