Advertising Compliance & Risk Lead

About Us Bublishing is a dynamic self-publishing company specializing in health and wellness literature. With over 100,000 books sold across more than 100 countries, Bublishing has established itself as a leader in the niche market of health-focused publications. The company is committed to producing high-quality books and utilizing innovative marketing strategies to ensure their reach and impact. Job Description This is a remote position. Advertising Compliance & Risk Lead Reports To: Founder / CEO Location: Remote (Worldwide) Type: Full-time Comp. Range: $2,500–$3,500/month Why This Role Exists We operate in a high-risk compliance environment. We sell natural health products using direct-response advertising to an older demographic. Our two biggest existential risks are: (1) ad account shutdowns from platform policy violations, and (2) FTC or regulatory action from health-related marketing claims. We currently use an AI-powered compliance checking system that reviews ad scripts and final videos against a tiered framework developed with legal counsel. But no one fully owns compliance across the company. We need a dedicated operational owner. The Role You will be the single point of accountability for compliance across all customer-facing content: ads, emails, funnels, and marketing materials. This is NOT a legal counsel role — we have external attorneys for that. This is an operational compliance role: you ensure every piece of content meets our standards before it reaches customers. Critical requirement: Our compliance system runs on AI and prompt engineering. We produce massive creative volume — manual review alone is impossible. You must be highly proficient with AI tools and prompt engineering. This is non-negotiable and will not be trained on the job. What You Will Own AI compliance system: maintaining, testing, and improving the automated compliance prompts that review creative output at scale. Compliance framework: keeping our tiered guidelines current with the latest FTC guidance, platform policies, and industry benchmarks. The balance: catching genuine risks without being so restrictive that it kills advertising performance. Pre-publication review workflows for ads, advertorials, landing pages, emails, and sales copy. Platform policy monitoring across Meta, Google, AppLovin, TikTok, and emerging channels. Regulatory monitoring: tracking FTC enforcement actions, FDA guidance, and state-level regulations. You Are the Right Fit If You understand the health/wellness advertising compliance landscape: FTC guidelines, structure/function claims, testimonial rules, platform policies. You know how to play the line — you understand risk management: what is defensible, what is industry-standard, and what is a red line. You are not someone who says no to everything. You are highly proficient with AI and prompt engineering — you can write, test, and iterate on prompts that accurately flag risky content at scale. This is a core part of the job, not a nice-to-have. Detail-oriented but pragmatic. Compliance exists to protect the business, not to prevent it from growing. Nice to Have Experience designing review workflows or QA systems at creative scale. Experience in categories where both regulatory risk and platform-policy risk matter. 90-Day Success Complete audit of the current AI compliance system — tested against known examples, gaps identified and fixed. Compliance checking extended to email and funnel content. Updated guidelines reflecting latest FTC and platform policy changes. Established a regular compliance review cadence with the creative and funnel teams.