Agency Partnerships – Health - NYC Hybrid

Acxiom is seeking a dynamic Client Success & GTM Agency Lead to evaluate, negotiate, and manage strategic agency partnerships with a focus on health. This role bridges cross-functional teams to develop and implement successful partnerships and go-to-market strategies that align with Acxiom’s Health business goals and product vision. You will play a key role in the opportunity identification, partner enablement, internal stakeholder alignment, and client success within pharmaceutical and healthcare media ecosystems. This role is responsible for integrating business and product priorities into successful partner engagements—from planning to implementation. You will work cross-functionally across Acxiom to resolve internal barriers and enable partnership success, while also serving as a domain expert and relationship builder. This is NYC based role with at least 3x a week in office. Key Responsibilities Strategic Partnerships Lead the end-to-end lifecycle of strategic partnerships, including opportunity identification, partner evaluation, and implementation. Build and maintain a network of internal and external stakeholders to ensure alignment, compliance, and support for partnership initiatives. Draft and manage partnership plans, and regular status updates. Contribute thought leadership to define partnership strategies, execution tactics, and long-term growth vision. Act as a liaison across legal, product, audience strategists, and agency teams to ensure successful execution. Go-to-Market (GTM) & Product Rollout Collaborate with product teams at Beta stage to deeply understand new offerings and capabilities. Shape and execute GTM plans including collateral, rollout phasing, and internal enablement. Partner with marketing and agency teams to build internal and external collateral. Identify and engage early adopter bases; structure rollout programs including training, roadshows, and user expansion. Identify relevant use cases for external sharing and publication. Opportunity Identification & Commercial Strategy Work with agencies to uncover unmet needs, troubleshoot campaign needs, and scale Structure and document use cases to inform product roadmap and planning. Monitor competitive landscape and conduct SWOT analyses to highlight differentiation. Client Success & Engagement Build proactive and consultative relationships with media agencies in the health and pharma space. Coordinate internal responses to complex client needs, while streamlining operational work. Provide client portfolio overviews to internal teams to inform strategy and product alignment. Act as health lead for internal and external enablement across client needs Qualifications Required 5+ years of experience in pharmaceutical marketing, media agency partnerships, or health-focused data platforms, with a strong track record of managing strategic initiatives. Deep understanding of healthcare and pharmaceutical media ecosystems , including direct-to-consumer (DTC) and healthcare professional (HCP) channels. Proven ability to develop and execute GTM strategies , including internal enablement, collateral creation, early adopter engagement, and agency rollout. Exceptional cross-functional facilitation skills, including ability to work across product, legal, marketing, and other internal stakeholders in a matrixed environment. Proven ability to build and maintain scalable processes that align fragmented stakeholders around shared goals, timelines, and execution standards. Strong analytical and strategic thinking skills, including experience with market research, competitive analysis, and use case development . Excellent communication and interpersonal skills, with the ability to convey complex topics to both technical and non-technical stakeholders. Bachelor’s degree required; Master’s degree or equivalent experience in marketing, business, data science, or healthcare-related fields preferred. What You'll Bring A passion for health innovation and media strategy. An entrepreneurial mindset with the ability to operate autonomously. Comfort in ambiguity and complex stakeholder environments. A collaborative approach to building value across teams, partners, and clients. Primary Location City/State: New York, New York Additional Locations (if applicable): Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here . Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City , Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .