AI Marketing Operations Manager

Vidyard is the leading provider of AI-powered video messaging and engagement solutions for modern revenue teams. Trusted by 100,000+ companies, Vidyard helps go-to-market teams connect with buyers more personally and effectively at scale - accelerating deal cycles, increasing close rates, and humanizing digital communication. With AI video tools, real-time analytics, and automated workflows, Vidyard is redefining how companies grow revenue through video. About the Role Vidyard is seeking an AI Marketing Operations Manager to join our Demand Generation team, reporting to our Director, Growth and Demand Generation. This is an individual contributor role for someone who builds first and administers second: you'll own the signal-based campaign and lifecycle automation that powers both our PLG and SLG motions, and you'll do it by diagnosing where a process breaks down, then building the automation, agent, or workflow that fixes it, not by waiting for a ticket to configure a form. You'll work across our data warehouse, marketing automation platform (Marketo today, actively evaluating HubSpot), Salesforce, and Clay to turn product usage and account signals into triggered plays that reach the right person at the right moment. AI isn't a layer you bolt onto this work, it's how you do the work: orchestrating agents to handle multi-step campaign logic, using AI to QA and monitor automations at scale, and finding the workflows that shouldn't be built by hand anymore. We care far less about how many years you've spent inside one platform's admin console than about what you've actually built. If you've used modern automation and orchestration tools (Clay, n8n, Zapier, Tray, Gumloop, Cursor, Claude, or similar) to solve a real GTM problem, that experience matters more to us than a certification. This is a remote-first role open to candidates located in Canada. About the Team Our Demand Generation team sits under the Marketing Department, with roles across Product Marketing, Paid Demand Generation, Campaign Management, Creative, and BDRs. Together, we're responsible for driving qualified pipeline and revenue across both our product-led and sales-led growth motions; from building awareness and demand at the top of the funnel to nurturing, qualifying, and converting engaged prospects into sales-ready opportunities. We do this through integrated, multi-channel campaigns spanning paid media, lifecycle email and nurture programs, webinars and events, and content, grounded in strong positioning from product marketing, sharp creative execution, hands-on outbound from our BDR team, and the marketing operations rigor to route, score, and report on performance so we can continuously optimize what's working. What You’ll Work On Campaign & lifecycle automation Lead design and execution of complex, multi-touch nurture and lifecycle programs across both PLG and SLG motions: email, webinars, online ads, content syndication, and events, all built on triggers tied to buyer persona, motion, and journey stage. Build and manage lead scoring models and engagement nurture logic, and be the person who knows exactly why a lead moved from one stage to the next. Manage database health, forms, lists, and system assets as the foundation those campaigns run on, not as the job itself. AI agent orchestration & signal-based automation Design and build AI-driven automation that turns product usage and enriched account data into triggered plays, orchestrating multi-step workflows across the data warehouse, marketing automation platform, and Clay rather than stitching together one-off point integrations. Use AI agents to monitor campaign and lifecycle automations in production: catching breakages, flagging anomalies, and proposing fixes before they show up as a data quality problem downstream. Own data enrichment strategy and execution using Clay to keep contact and account records complete and properly segmented to support scoring, routing, and outreach. Reporting, analytics & measurement Implement and maintain tracking for marketing campaigns, including UTM governance and lead source attribution. Build and maintain dashboards covering campaign performance, funnel and pipeline metrics, and program ROI, delivering data-driven insights that drive real decisions, not just reporting for its own sake. Lead routing & data integrity Maintain lead capture, routing, and scoring frameworks that ensure a clean handoff to Sales across both PLG and SLG paths. Ensure marketing program data flows accurately into Salesforce. Basic CRM fluency is assumed; deep Salesforce administration is not the focus of this role. Maintain data governance practices for GDPR, CCPA, and other relevant privacy requirements as they apply to marketing systems. What We’re Looking For You've spent real time using AI to diagnose problems, analyze what's actually happening in a broken workflow, and build the automation that fixes it, not just using AI to write faster emails. You're a builder who's comfortable moving between a marketing automation platform, a CRM, an enrichment tool, and an AI agent framework in the same afternoon. 3+ years of experience in marketing automation, marketing operations, or GTM systems at a technology company. We're evaluating for depth of hands-on building, not years spent as a specialist in one platform. Deep, demonstrated experience using AI to diagnose operational problems and build real automations, not prompt-and-forget usage. You have opinions about where AI earns its place in a GTM workflow and where it doesn't. Comfortable with modern automation and orchestration tools (Clay, Zapier, Tray, n8n, Gumloop, or similar) and able to pick up new ones fast. We are looking for someone who thinks in systems and logic, not someone anchored to one platform's admin console. Strong campaign and lifecycle logic chops: lead scoring, nurture design, journey mapping by persona and motion. Working knowledge of Salesforce or a comparable CRM, SQL, and API/webhook concepts well enough to diagnose and fix a broken data flow yourself before escalating it. Comfortable owning dashboards and reporting on funnel and pipeline performance, including UTM governance and lead source tracking. Strong communicator who can translate technical workflow logic into terms Sales, RevOps, and Product can act on. Working knowledge of data privacy requirements (GDPR, CCPA) as they apply to marketing databases. Our Tech Stack Marketo Claude Redshift Salesforce Clay Tray Chili Piper Inflection Wordpress Intercom Our Commitment to Fair & Transparent Hiring 🤝 We believe the hiring process should be clear, respectful, and equitable for every candidate. The salary range for this role is: $94k - $104k - $115k CAD OTE in Canada. The salary range is designed to capture the full journey from developing skills to excelling in the role. Most new hires join close to the midpoint, which aligns with being fully capable in the position. Compensation : At Vidyard, we’re committed to fair and transparent pay that reflects both where you are today and where you can grow. Our compensation is guided by market data and structured salary bands that consider skills, experience, performance, and internal equity to ensure fairness and competitiveness across all roles. AI in Hiring : AI-enabled tools are used to assist in reviewing applications and documenting evaluations. These tools help us work smarter, but all final hiring decisions are made by people who take the time to consider your unique strengths and experience. This is the same reason why we ask that you refrain from using AI Interview assistants during your interview process. Accessibility for All : We’re committed to creating an accessible recruitment process. If you require accommodation at any stage, reach out to our recruitment team at recruitment@vidyard.com . Will You Thrive at Vidyard? At Vidyard, success comes from individuals who align with our core values , embrace challenges, and contribute to our high-performing, customer-obsessed culture. You’ll thrive here if you: Put Customers First : You’re passionate about solving problems, delivering exceptional value, and ensuring our customers succeed with our products. Embrace Innovation : You think creatively, challenge the status quo, and continuously explore new ways to improve and grow—both personally and professionally—including how you leverage AI and emerging technologies in your work. Value Collaboration : You work effectively across teams, listen actively, and contribute to a supportive and inclusive environment ( see our statement of dedication to DEIB here ). Act with Urgency : You’re motivated, proactive, and thrive in a fast-paced, dynamic environment where priorities can shift quickly and change is expected. Take Ownership : You own your work, take responsibility for outcomes, and are proud of delivering results that drive impact. Strive for Excellence : You maintain high standards, are goal-oriented, and continuously push yourself and your teammates to do their best. Use AI Thoughtfully: You’re curious and proactive about adopting AI tools to work smarter, increase impact, and scale results—while understanding the importance of human judgment, ethics, and continuous learning. Why You’ll Love Working at Vidyard At Vidyard, we’re passionate about creating an environment where you can succeed—both personally and professionally. Here’s what you can look forward to: Work-life Integration: At Vidyard, we set the bar high, expecting excellence and dedication from every team member. In return, we empower you to integrate work and life seamlessly. Enjoy remote-first flexibility, unlimited vacation, and the option to work abroad for up to 90 days each year. Competitive Benefits : Start day one with comprehensive, flexible benefits tailored to support you (RRSP match and stock options included following completion of your probationary period). Wellness & Mental Health: Flexible spending accounts and $1,500 annually for mental health support through Inkblot. Parental Leave Top-Up : Support when it matters most, with enhanced parental leave benefits. Growth & Development: $1,500 annual allowance, mentorship, and regular review cycles to support your professional development. Purpose & Impact: Paid volunteer hours and Employee Resource Groups to champion inclusion and community. Your Workspace, Your Choice: Remote-first with the option to collaborate in our office space in Kitchener, Ontario. Come join a team where your best life meets your best work!