Amazon Retention Strategist (Lifecycle Marketing & Customer Retention)

Amazon Retention Strategist (Lifecycle Marketing & Customer Retention) About IncubatorLab At IncubatorLab, we partner with high-growth consumer brands to scale sustainably through data-driven marketing and customer-centric strategies. We're looking for an Amazon Retention Strategist who understands how to maximize customer lifetime value by developing retention, lifecycle, and subscription strategies that keep customers coming back. This role goes beyond customer acquisition. You'll focus on increasing repeat purchases, improving subscription performance, and creating lifecycle strategies that strengthen long-term customer relationships across Amazon and DTC channels. What You'll Do Develop and execute customer retention and lifecycle marketing strategies that increase repeat purchases and customer lifetime value (LTV). Build customer journeys that improve retention, re-engagement, and subscription growth. Identify opportunities to reduce churn and improve customer loyalty. Collaborate with creative, media buying, email, and content teams to develop retention-focused campaigns. Analyze customer behavior, purchase patterns, and lifecycle data to identify growth opportunities. Partner with Amazon and DTC marketing teams to ensure retention strategies align across channels. Recommend new offers, bundles, subscription initiatives, and post-purchase experiences that drive repeat business. Monitor retention KPIs and continuously optimize strategies based on performance. What We're Looking For 3+ years of experience in retention, lifecycle, CRM, or growth marketing. Experience developing customer retention strategies for Amazon and/or DTC eCommerce brands . Strong understanding of: Customer Lifetime Value (LTV) Repeat Purchase Rate Subscription Marketing Customer Journey Mapping Customer Segmentation Loyalty & Retention Strategies Experience working with cross-functional teams including Creative, Paid Media, CRM, and Analytics. Analytical mindset with the ability to translate customer data into actionable marketing strategies. Excellent communication and strategic planning skills. Preferred Experience We're especially interested in candidates who have experience with: Amazon ecosystem and customer retention initiatives Subscription-based consumer brands Health & wellness, supplements, nutrition, or functional beverage brands Shopify or other DTC eCommerce platforms Lifecycle marketing across email, SMS, and post-purchase journeys Loyalty and rewards programs Customer segmentation and personalization A/B testing and retention optimization Bonus Qualifications Experience with Klaviyo, HubSpot, Braze, Iterable, or similar CRM platforms. Familiarity with Amazon Subscribe & Save or recurring purchase models. Experience collaborating with Growth Marketing or Creative Strategy teams. Understanding of retention metrics such as LTV, CAC, churn rate, repeat purchase rate, and cohort analysis. Experience supporting high-growth DTC brands with subscription products. Who You Are We're looking for someone who is: Strategic and customer-focused. Curious about customer behavior and buying patterns. Data-driven, but equally creative in developing retention initiatives. Collaborative, coachable, and easy to work with. Comfortable working across multiple teams to improve long-term customer value. Passionate about building lasting customer relationships rather than focusing solely on acquisition. Why Join IncubatorLab? Help shape retention strategy for fast-growing consumer brands. Work alongside experienced growth marketers, creatives, and strategists. Own initiatives that directly impact customer loyalty, subscriptions, and long-term revenue. Fully remote environment with a collaborative and high-performing team. Competitive compensation based on experience. If you're passionate about customer retention, lifecycle marketing, and building strategies that increase customer lifetime value , we'd love to hear from you. Please include examples of retention initiatives, lifecycle campaigns, subscription programs, or measurable business results you've helped drive with your application.