Analyst, Primary Research & Ad Experimentation

NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information. Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world. As a marketplace leader, NBCUniversal Advertising Sales & Partnerships prides itself on its success in building solutions which have helped shape the industry. A critical piece of this strategy is maintaining a deep understanding of consumer perceptions and behaviors, and leveraging those insights and expertise to help our advertising clients meet their business objectives. NBCUniversal is looking for an Analyst of Primary Research & Experimentation team to execute research studies in support of Ad Sales business, spanning NBCU's linear TV & digital platforms, including NBCU's premier streaming service, Peacock. The Analyst will be a key position within the Insights & Measurement team, supporting the development and execution of primary research studies that will help guide key strategic decisions and positioning for the business. The scope of project topics will vary, but our Analyst will be keenly focused on driving audience intelligence around topics that orbit NBCUniversal's vast content library and advertising solutions. Day to day, the Analyst will consult with internal stakeholders to determine key objectives for upcoming projects, help outline the right solution to solve these objectives, and manage project execution from design to vendor management and insights delivery. In this role, you will support the Manager of Primary Research & Experimentation and work with stakeholders across the sales organization including Category Strategy, Sales Enablement, Marketing and more. The ideal candidate is a researcher ready to make an impact and help drive the development of proprietary insights. You should have experience with quantitative and qualitative primary research techniques, stewarding projects from design through delivery. Duties and Responsibilities: Serve as a resource on all things primary research to internal stakeholders and external advertiser clients Solve stakeholder problems by understanding their business objectives and crafting the best research design to help achieve these objectives Help design and manage qualitative and quantitative research initiatives, including developing research instruments, managing fielding, analyzing data, writing reports, etc. Leverage data to build a strong narrative through thoughtful and robust analysis, while also leveraging third party data to contextualize and amplify the learnings Work with and manage research vendors to ensure adherence to industry best practices, stated timelines, contracted deliverables and high data quality What You Will Get From This Role Conduct world-class research: Contribute to building proprietary research and insights assets Drive impact: Play a critical role in delivering on a strategic goal for NBCU ad sales in 2026 and beyond Encouragement to Innovate: Permission to challenge convention and develop new solutions and leading business recommendations Expand your knowledge: Complement the research expertise you've already built, by exploring and introducing new methodologies and solutions Achieve career & professional growth: Access to resources to develop your career and professional management skills Work alongside a highly-performing Insights & Measurement team: You'll be joining a supportive team that is highly motivated and proud of what they do Basic Requirements: Bachelor's degree required, Master's degree in a relevant field preferred (Business, Market Research, Psychology, Sociology, Statistics, etc) 1+ years' experience in primary research, designing and managing complex projects and consulting with clients and/or internal stakeholders Statistics knowledge and experience required; ability to conduct advanced statistical analyses is an advantage but not required Proven collaboration and interpersonal skills including past success managing clients/stakeholders and vendors Ability to manage multiple projects simultaneously Experience with statistical analysis tools like R, SPSS and/or SAS preferred Mastery of Microsoft Office suite Desired Characteristics: Previous experience in advertising sales, a media/tech company or an agency is preferred Ideal candidate is a proactive individual who possesses the ability to take initiative and perform analysis and other tasks with minimal supervision, including the ability to deal with competing priorities effectively, and work efficiently in a high-paced, results-oriented environment Passion for diving into complex concepts, defining value propositions and championing the voice of sales Ability to develop strong relationships with across all levels of the organization A self-starter, with strong communication skills, who thrives in a fast-paced environment Additional Requirements: Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time. This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $62,000 - $80,000 As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].