Analytics Manager

Analytics Manager Lead BMG’s advanced analytics proposition using Boots’ first-party Advantage Card data to deliver robust, actionable measurement that drives commercial value for Boots and its brand partners. Location: London, hybrid (this role could also be based in Nottingham) Salary: From £53k+ & 10% discretionary bonus Level: Manager About the Role We are looking for an Advanced Analytics Manager to join our Boots Media Group team. In this role, you will help evolve BMG’s insight and measurement proposition, using Boots’ first-party data to unlock smarter, more actionable analytics for Boots and its brand partners. You’ll play a key role in shaping the future of BMG IQ, driving innovation across measurement, AI, automation and customer-level insight to create meaningful commercial impact. If you love variety, thrive in a fast-paced environment, and embrace change with energy, this could be the right role for you. Why SMG? At SMG, we hire for the future, which is fast-moving and changing shape . Do you have the potential to help shape our business? We’re looking for brilliant, diverse talent who want to grow with us—people who are curious, ambitious, and eager to learn, whether as specialists or across teams. Our culture is everything. If you’re someone who stays honest, stays hungry, stays foolish, and has fun, you’ll feel right at home here. We value those who take ownership of their growth and bring fresh perspectives. That’s why we’re committed to equity, inclusion, and building a place where everyone feels empowered to grow . At SMG, it’s not just about filling a role but building the future together. 10% discretionary bonus £1,800 yearly wellbeing fund (on top of your salary!) Free Headspace subscription £500 yearly “Learning Fund” for learning 4 extra Wellbeing Days off per year 4pm finishes every Friday Flexible and hybrid working Explore all our benefits here Are We What You’re Looking For? We move fast, adapt quickly, and like to challenge each other. We're looking for people who enjoy the buzz of change, the satisfaction of building something better, and the joy of working with a close-knit, values-driven team . This isn’t for everyone, but if you thrive in this environment, we’d love to meet you! A Little Bit About You A deep understanding of how customer-level data, including behavioural and transactional data, can be used to generate insight and optimise media performance. A strong conceptual grasp of statistical models, advanced analytics and modern AI applications, with the confidence to guide and review technical work without needing to be the primary coder. Experience leading technical teams through complex projects, ensuring strong accountability, clear documentation and high-quality delivery. Excellent communication skills, with the ability to translate complex data and analytical outputs into clear, compelling narratives for non-technical audiences. Familiarity with digital measurement tools and platforms, such as Google Analytics or Criteo, would be a plus. An understanding of data pipelines and data warehouse environments would also be beneficial, helping you collaborate effectively with data engineering and platform teams. Don’t meet every single requirement? We still want to hear from you. If you believe you’d thrive in this role, your unique perspective might be just what we’re looking for. What You’ll Be Doing Your days will be dynamic. You might find yourself: Building BMG’s data roadmap, exploring the full potential of Boots’ customer-level data and moving beyond reactive requests to pioneer new retail media solutions. Sharing and aligning plans with senior stakeholders across Boots and BMG, clearly showing how advanced analytics can unlock commercial growth and competitive advantage. Driving the adoption of AI and automation within the team’s workflow, improving both methodological depth and operational speed. Challenging data science methodologies and assumptions, encouraging the team to think beyond the “how” and focus on the “so what” behind their models. Developing deeper metrics and measurement solutions for existing and emerging channels, helping clients get more strategic value from their campaigns. Working with Boots Leadership, Boots CMA, the BMG Client and Innovation teams, and SMG Data Ops to scope and deliver new uses of data. Our Values: Stay honest. Stay hungry. Stay foolish. Have fun. Explore what that means to us here Useful Links Before You Apply: Learn about our departments Our hiring process Life at SMG FAQs Still Curious? We always send a confirmation email - check your spam if you don’t see it. Problems? Email: [email protected] Our full data retention policy can be found here . Department Insight Locations London , Nottingham Remote status Hybrid London Nottingham Life at SMG Our workplace culture is super important to us and we have a team dedicated to making SMG a great place to work. Whether it's Wellbeing Wednesday, a virtual quiz, or giving back to our charity partner The Trussell Trust, there is always something going on here at SMG. Take a look at some of the things we've been up to on our Life at SMG page.