APP Performance Marketing Manager

About Secret Escapes Secret Escapes is one of the world’s leading members-only, online travel deals companies, offering inspiring travel experiences and hand-picked offers to over 60 million members worldwide. Operating in 10 countries across Europe, Secret Escapes continues to grow and establish itself as a world-class business, dedicated to giving our members the best range and value in luxury travel deals at low prices. Secret Escapes operates a hybrid working policy and we are all in the office 3 days a week. We offer flexible working with core hours between 10 am to 4 pm, and you have the freedom to schedule the remaining hours to suit your routine. In keeping with being an inspirational travel brand, we also have a ‘Work from Anywhere’ policy, so you can work from anywhere in the world for up to 4 weeks each year! This benefit is designed both to feed our travel passion and support parents and carers, especially during school holidays. We’re a diverse and inclusive bunch of individuals from different backgrounds and with varied interests, but the one thing we all have in common is that we’re good people (even if we do say so ourselves!). Elevator Pitch The Secret Escapes app is a fast-growing and vital part of our business. We want to supercharge the growth of our app user base through marketing. This role will be in charge of both paid and organic marketing activities, with the ultimate aim of profitably growing our app user base. The role encompasses technical app marketing knowledge as well as creativity through advertising and problem solving. The Role & What You'll Do Drive Performance: Take full accountability for App performance, ensuring key KPIs are met, including ROAS, CAC, CPI, and lifetime value. Planning & Goal Setting: Help define performance marketing OKRs and recommend new projects to drive growth. Budget Stewardship: Nurture and optimise large-scale budgets, ensuring precise monitoring and pacing across all platforms. Execution & Excellence: Maintain and improve account health with hands-on implementation in platforms such as Google Ads and Apple Search Ads. Develop Stakeholder Relationships: Work directly with internal teams such as Data and Brand Marketing, and nurture partnerships with external partners such as Branch, Meta, and Google. Lead the ASO Roadmap: Focus on keyword optimization and creative experimentation to reduce Customer Acquisition Cost (CAC) through increased organic installation volume. Innovate: Find new ways to drive app use through paid and organic channels. Monitor Health: Keep a pulse on overall app health metrics such as monthly active users and uninstall rates. The Team We are a small but highly impactful team that thrives on knowledge sharing and mutual support. We believe in working hard but staying connected; we are a social group who regularly meet for team socials and love heading out together to the local food market for lunch. We work to tight goals that help to drive the business forward, and we always work together to achieve them. You Will Bring Proven App Marketing Experience: Extensive experience in scaling app user bases through diverse marketing channels. Technical Toolset: Proficiency with Branch (or other MMPs) and a solid understanding of measurement frameworks such as SKAN. Data Fluency: The ability to collate data from various sources to create insightful analysis or visualisations (e.g., Google Data Studio). Testing Mindset: A proven ability to design and run impactful A/B tests. Innovation: Experience using AI tools for copywriting, creative production, and the automation of workflows. And You Are... Detail-Oriented: You have an eye for the small things that make a big difference in performance. A Clear Communicator: You can translate complex data into actionable insights for stakeholders at all levels. Authentic and Transparent: You take full responsibility for your channels and value honest, open professional relationships. Analytical: You lean into data to solve problems and find new opportunities for incrementality. A Dedicated Problem Solver: You enjoy tackling challenges head-on with a solution-focused mindset. We are an equal opportunity employer: Diversity and inclusion are important to us at Secret Escapes and we encourage a culture where everyone can be themselves at work. We value and actively seek out a richly diverse range of talent and our policies ensure that every job application and employee is treated fairly, with equal opportunity to succeed. All applicants will be considered for employment without regard to any characteristic protected by law. As part of our commitment to inclusion, we are proud to be a Disability Confident Employer.