Area Sales Manager
Department: UK Sales: Dust & Fume
Reports To: UK Sales Manager
Location: WFH, but expectation to be in Telford office periodically
Salary: Competitive + Company Car/Car Allowance + Bonus
Why Join Filtermist?
Filtermist Limited, part of the Swedish Absolent Air Care Group, is a UK market leader with over 55 years of innovation in oil mist, dust and fume extraction. Trusted by world-class manufacturers in over 60 countries - spanning aerospace, automotive, medical, and food processing, we take pride in cleaning the air for global industry.
Officially certified as a Great Place to Work©, we foster a culture that supports both career development and a positive work-life balance.
Our Perks:
· Early Friday Finish: Condensed hours mean we finish at 12:45 PM on Fridays.
· Continuous Learning: Tailored Personal Development Plans & peer-led Internal Masterclasses.
· Financial & Future Wellbeing: Enhanced pension support (when you pay above the minimum) and an additional holiday purchase scheme.
· Purpose-Driven Culture: Join a team dedicated to internal workplace culture and meaningful community initiatives.
Our Culture & Values
We pride ourselves on our attitude and culture. Success in this role requires a commitment to our core behavioural competencies:
- Positive & Collaborative: A supportive team player who brings a solution-oriented attitude to daily challenges.
- Proactive Time Management: Self-motivated to prioritise workloads, meet deadlines, and drive operational efficiencies.
- Professionalism: An exceptional communicator and company ambassador who builds respectful relationships with internal teams and external suppliers.
- Quality & Customer Focus: Takes pride in delivering excellent service, keeping both internal and external customer needs at the forefront.
- Continuous Improvement: Open to learning, adapting to new systems, and driving both personal and business development.
- Safety & Sustainability: Holds a strong awareness of safety, welfare, and regulatory compliance to protect our people and environment.
Role Purpose
As an Area Sales Manager, you will drive profitable growth across the South of the UK by developing and winning industrial dust and fume extraction projects. Working directly with manufacturing businesses, you'll build trusted relationships, understand customer processes and deliver technically sound solutions that improve workplace safety, compliance and operational performance. You'll manage opportunities from initial enquiry through to project handover while growing your territory through both inbound leads and proactive business development.
Key Responsibilities
Business Development
- Generate new business opportunities across the territory.
- Convert inbound enquiries into profitable orders.
- Identify new applications and target customers.
- Develop long-term customer relationships.
Consultative Sales
- Conduct site surveys.
- Understand manufacturing processes.
- Recommend technically appropriate solutions.
- Produce commercial proposals.
Territory Management
- Own and develop the South UK territory.
- Maintain an accurate CRM pipeline.
- Deliver sales and profit targets.
- Forecast accurately.
Cross-Functional Collaboration
- Work with Engineering.
- Work with Projects.
- Work with Service.
- Ensure smooth project handovers.
Continuous Improvement
- Monitor competitors.
- Identify market trends.
- Support exhibitions.
- Share customer insight.
Skills & Experience
Experience
- Proven industrial B2B sales experience.
- Experience managing technical projects.
- Track record of achieving targets.
Technical Knowledge
- Dust/Fume/LEV experience desirable.
- Ability to understand manufacturing processes.
- Technical aptitude.
Personal Attributes
- Commercially driven.
- Excellent communicator.
- Relationship builder.
- Self-motivated.
- Organised.
- Consultative approach.
Success in this role will be measured by:
- Sales growth across the territory
- Gross margin achievement
- Conversion of inbound enquiries
- Pipeline value and quality
- New customer acquisition
- Customer satisfaction
- CRM compliance
- Forecast accuracy