Company Description GAP Group Limited, trading as GAP Hire Solutions, is the UK’s largest independent equipment rental company, serving sectors such as construction, utilities, civil engineering, and events. The business has expanded from plant and tool hire into a multi-service offering with ten specialist divisions, providing customers with a comprehensive hire solution. With nearly 200 locations and over 2,000 employees across the UK, GAP combines nationwide reach with strong family-owned values of trust, integrity, and honesty. The company is committed to innovation and sustainability, investing in eco-friendly products and green technologies while working closely with suppliers and customers to reduce environmental impact. GAP’s focus is on making customers’ lives easier through market-leading equipment, tailored managed services, and exceptional service.
Role Description The Area Sales Professional is a full-time remote role responsible for growing revenue and market share within an assigned geographic territory. In this role, the individual will proactively identify and pursue new business opportunities, manage a portfolio of existing accounts, and build long-term relationships with customers across key industries.
Day-to-day activities include conducting on-site and office, meetings, preparing quotations, responding to customer enquiries, and coordinating with internal teams to ensure timely delivery of equipment and services.
The role involves monitoring market trends, competitor activity, and customer feedback to align GAP’s solutions with client needs and promote the full range of divisions and eco-focused offerings. The Area Sales Professional will also maintain accurate records in CRM systems, meet or exceed sales targets, and contribute to continuous improvement in sales processes and customer service.
Qualifications, preferred but not essential
- Demonstrated experience in field or area sales, account management, or business development, ideally within hire, construction, or related industries.
- Strong skills in relationship building, customer service, and stakeholder management to develop and maintain long-term client partnerships.
- Ability to identify opportunities, negotiate commercial terms, and close deals while working toward defined sales targets and KPIs.
- Competence in using CRM systems, digital communication tools, and standard office software to manage pipelines and reporting.
- Effective verbal and written communication skills, including the ability to present solutions and explain technical offerings in clear, accessible language.
- Solid organisational and time-management abilities, with capacity to plan territory coverage, prioritize opportunities, and work independently in a remote setting.
- Understanding of or willingness to learn about equipment hire solutions, safety and compliance considerations, and sustainable, eco-focused products.
- Valid UK driving licence and readiness to travel within the assigned area when required for customer visits and site meetings.
- Educational background in business, sales, or a related field is advantageous, though equivalent experience in a similar role will be considered.