Assistant Brand Manager

About ooba At the ooba Group, we don't just process home loans — we open doors, many of them front doors for our home buyer customers. As South Africa's leading home finance expert, we've helped hundreds of thousands of people and families achieve one of life's most meaningful milestones: owning their own home. When we thought about mortgage origination, we looked to solve our customers' big questions: "Can I get a home loan? How will I know if my home loan offer is the best offer I can get?” Through answering of those questions, we created an industry supporting home buyers. Today, a quarter of a century later, that pioneering spirit still drives us — we've never stopped growing and innovating, evolving into a diverse group of businesses that support every dimension of the homeownership journey: from financing and insurance for our home buyers, to innovative solar energy solutions and secure deposit investments. Joining ooba means becoming part of our continuing story. Headquartered in the heart of Cape Town with a national footprint, we're a team of passionate problem-solvers, innovators, and specialists across multiple brands (ooba, evo, ooba Insure, ooba Power and Buyers Trust), united by a single belief: that what we do genuinely changes our customer and business partners lives. Here, your work has real impact you can see — in every approved bond, every home protected, every roof powered, every first-time buyer handed their keys. We invest in our people the way we invest in our clients: with commitment, care, and a belief in what's possible. If you're driven by purpose and excited to grow in a vibrant and challenging environment with a market leader shaping the future of homeownership in South Africa, there's a place for you at ooba. Purpose of the Role We're looking for an Assistant Brand Manager to support the growth of the ooba business portfolios. This is a hands-on role for someone early in their marketing career who wants to learn fast, take real ownership, and grow into a well-rounded brand marketer. You'll work closely with the Marketing Manager and the wider marketing team to bring campaigns to life across multiple channels and touchpoints. This role is for someone hungry to learn, quick to adapt, and willing to go the extra mile to get things done properly. Key Responsibilities Brand & Campaign Support • Assist in the planning, execution, and rollout of brand and product campaigns across all channels. • Coordinate with creative, media, and PR agencies to ensure campaign deliverables are on brief, on brand, and on time. • Ensure brand consistency across all touchpoints for all business portfolios. • Support the Marketing Manager in executing brand strategy by delivering brand activities consistently, accurately, and to a high standard. • Take ownership of presentation requests, marketing collateral updates, event invitation development, and the quarterly insights reporting process and distribution. • Lead and coordinate internal marketing requests from HR and other business units, ensuring alignment with brand standards and business objectives. Trade Marketing • Support the development and rollout of trade marketing campaigns aimed at estate agents, originators, and other key channel partners. • Assist in creating sales enablement materials, partner toolkits, and point-of-contact collateral that help our partners promote ooba. • Coordinate trade events, partner activations, and incentive campaigns from planning through to post-campaign reporting. • Gather feedback from the sales and partner network to sharpen future trade marketing activity. • Take ownership of trade marketing initiatives and support the management of associated budgets to ensure effective and efficient deployment of marketing resources. Social Media • Help manage social media presence across platforms – planning, scheduling, and publishing content. • Design and adapt social media assets in Canva, keeping everything on brand and platform-appropriate. • Engage with our community by monitoring comments and messages, and escalating queries where needed. • Track social performance metrics and contribute ideas to grow engagement and reach. • Develop regular social media performance reports, highlighting key insights, trends, opportunities, and recommendations to improve future marketing activity. Content & Communications • Support the development of marketing content, from briefs and copy reviews to final sign-off • Help manage the content calendar across owned channels (website, email, social media). • Work with internal stakeholders to translate product and business updates into clear, compelling communications. Reporting & Insights • Track and report on campaign performance, pulling insights that inform future activity. • Monitor competitor activity and market trends in the home loans and insurance space. • Assist with brand health tracking and consumer research initiatives. • Gather, analyse, and interpret consumer feedback, campaign results, and market insights to support informed marketing and brand decisions. • Contribute to the development of consumer and partner insights that strengthen brand performance and business growth. Project & Stakeholder Management • Manage day-to-day project timelines, budgets, and approvals for assigned work-streams. • Build strong working relationships with internal teams and external partners. • Jump in wherever the team needs support – no task is too big or too small. What You'll Bring Qualifications & Experience • A degree or diploma in Marketing, Communications, Business, or a related field. • New graduates are welcome • 1-2 years of experience in a marketing, brand, or agency environment. • Solid understanding of the marketing mix and how campaigns come together across channels. Skills • Strong written and verbal communication skills in English. • Excellent organisational skills with the ability to juggle multiple projects and deadlines. • Comfortable with data – able to read reports, spot trends, and tell the story behind the numbers. • Exceptional attention to detail with a strong focus on accuracy, quality control, proof-reading, and brand consistency across all marketing deliverables. • Proficiency in Canva –able to create and adapt polished, on-brand assets quickly. • Working knowledge of major social media platforms (Facebook, Instagram, LinkedIn, TikTok) and their content best practices. • Proficiency in Microsoft Office; familiarity with social scheduling and analytics tools (e.g. Meta Business Suite) is an advantage. Culture Fit — Living the ooba Values Our four values of Partner, Knowledge, Challenge and Fun underpin the ooba culture, and great performers at ooba are both good at their job and good at living our values. In this role, that looks like: • Partner: You work as one team with one purpose, building trusting relationships with colleagues, agencies, and channel partners — sharing your intention openly, listening with an open mind, and resetting partnerships when they break down • Knowledge: You make time for learning and mastering your craft, becoming an expert in our customers and categories, sharing what you know generously, learning from mistakes, and seeking out diverse perspectives • Challenge: You pioneer and innovate — setting big goals, taking bold steps, trying new things even without all the answers, asking brave questions like "why not?", and reviewing results frankly • Fun: You share in the joy of homeownership with our customers, celebrate wins big and small, make fun part of everything you do, and don't take yourself too seriously The Attributes That Matter Most • Hungry to learn: You ask questions, seek feedback, and actively look for ways to grow your skills – you treat every project as a chance to get better. • Adaptive: You stay calm and effective when priorities shift, and you're comfortable working in a fast-moving environment where no two days look the same. • Goes the extra mile: You take pride in producing high-quality work, have exceptional attention to detail, spot errors before others do, and don't wait to be asked – you proactively see what needs doing and follow through. • Detail-oriented: You have a strong eye for detail and accuracy, ensuring that brand assets, reports, presentations, communications, and campaign deliverables are executed flawlessly and consistently. • A positive, can-do attitude and a genuine team-player mentality. What We Offer • Real exposure to end-to-end brand management across multiple portfolios. • Mentorship and development within an experienced marketing team. • A collaborative culture where good ideas are heard, regardless of job title.