Assistant Brand Manager

Home Join our team Explore opportunities Req ID Posted Function Location Req ID: 97831 Function: Marketing Posted: Jun 7, 2026 Location: THE ROLE OPTIMIZE, ENABLE, INNOVATE! RESPONSIBILITIES This role is supporting for Brand Manager who is responsible to drive the development and execution of marketing bundles and brand plans to build the brand awareness, desirability and convert consumer engagement & sales in long-run vision. Your main focus: Identify and implement brand strategies based on consumer/shopper insights, competitive threats and brand issues and opportunities, in compliant to global brand marketing and fashion house guideline. Develop brand annual calendar and wisely use available resource to achieve business targets. including but not limited in brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement. To liaise with local registration team and global brand team/Regional team to make sure timely new innovation launches in Japan. Achieve business results through executional excellence and partners with cross functional colleagues to ensure MKT activities are executed according to strategy and are supported by investments in advertising, digital /social and promotions. Applies understanding of local consumers, customers, and competitors to adapt the global license guideline& policy in local adaptation, while also take a role of strong local voice in proposing local initiatives. Provide strong distribution strategy based on strong analysis of retailers . Provide timely and insightful business analysis and reports to adapt strategy and action plans. Working for Coty means Our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined. All your colleagues are collaborative, and you will receive tremendous support for you to excel in this role. YOU ARE A COTY FIT You like to make a difference. You will share your valuable experience with the team, and you get energy from working in a fast-paced, diverse and international environment. Other than that, you should also have the following requirements: 4+ years’ experience in Marketing, luxury beauty will be a credit. With excellent track record in innovation rollouts and flawless launch management, S&OP, and media planning & execution Project Management: Ability to inspire and lead team, hold them accountable to deliver project deliverables Experience in consumer work and mix development a plus Experience in Department store business Strong communication, and good at coordinating and mobilizing the internal and external resources. Fluent English capability. Strong beauty sense and Luxury taste. WHAT WE OFFER This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way. Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best. ABOUT US Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you. Coty is deeply committed to Changing the Conversation around Diversity, Equity & Inclusion to create a more open, inclusive, and diverse workplace where all employees can be their authentic self. Country/Region: JP City: Tokyo