Assistant Director of Engineering, CRM Platform

What You'll Do We’re looking for an Assistant Director of Engineering to lead our Sales, Service & Insights product team in Principal Asset Management. In this role, you’ll lead global Salesforce strategy and engineering efforts that directly enable our client facing teams and drive business growth across Principal’s go-to-market capabilities. You’ll have the opportunity to Lead engineering teams for Salesforce-powered capabilities supporting sales, service, and insights across global landscape Partner with Product, delivery, and business leaders (distribution sales, client service, and internal stakeholders) to define and execute CRM and go-to-market strategies, including innovation in AI and data-driven insights Guide and influence cross-functional global teams to deliver scalable, client-facing CRM and go-to-market solutions that enhance sales pipelines and client experience Foster strong partnerships with data analytics leaders to innovate on using AI and machine learning and build out capabilities that enable efficiency and data driven decision-making Influence across product and business leaders to drive alignment, prioritize initiatives, and deliver outcomes Build and sustain a high-performing, collaborative engineering culture grounded in accountability, innovation, and continuous improvement Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years. Who You Are Bachelor's degree (preference in a computer science, technology, engineering or math-related field) or equivalent experience 8+ years of enterprise-level technical experience, demonstrating progressive responsibility and impact Formal people leadership experience, coaching talent, and building build a culture of accountability and collaboration Strong background in client-facing CRM platforms Proven ability to influence across teams and leaders in a highly matrixed environment Exceptional communication skills with the ability to connect technical delivery to business outcomes Comfortable operating in a global environment and navigating complexity, ambiguity, and competing priorities Skills That Will Help You Stand Out Salesforce, cloud/AWS, data and analytics engineering Experience 4+ years of technology leadership managing and mentoring direct reports; proven ability to build strong teams and a culture of accountability Experience in financial services, with the ability to navigate complex client, product, and regulatory environments Background in asset management or broader investment/wealth domains Experience leading globally distributed engineering teams Experience integrating AI, data, and analytics capabilities into CRM ecosystems Salary Range Information Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range $145000 - $183000 / year Salary Details Work Environments This role offers an in-office and hybrid (blending at least three office days in a typical workweek) work arrangement in Des Moines, IA, Charlotte, NC, Raleigh, NC, Chicago, IL or New York, NY. Our Engineering Culture Through our product-driven Agile/Lean DevOps environment, we’ve fostered a culture of innovation and experimentation across our development teams. As a customer-focused organization, we work closely with our end users and product owners to understand and rapidly respond to emerging business needs. Collaboration is embedded into everything we do – from the products we develop to the quality service we provide. We’re driven by the belief that diversity of thought, background, and perspective is critical to creating the best products and experiences for our customers. Work Authorization/Sponsorship At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links. Nonimmigrant Workers and Green Card for Employment-Based Immigrants Investment Code of Ethics For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization. Experience Principal At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits. Principal is an Equal Opportunity Employer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Time Off Program Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible Yes Posting Window We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF) 7/13/2026 Latest Post Date: Careers - US 7/13/2026 LinkedIn Hashtag #LI-EW1