We are a fast-growing Chinese consumer electric vehicle (EV) and automotive brand preparing our full-scale launch across Europe. As Automotive Sales Manager (Benelux) you will be the key local driver for building and scaling our dealer network, marketing activities, and sales performance in the Benelux, with a focus on Belgium & Luxembourg. You will combine hands-on sales support, dealer development, marketing execution, and local market intelligence to help us rapidly establish a strong brand presence and achieve ambitious sales targets in one of Europe’s most promising EV markets.
This is a high-impact, entrepreneurial role ideal for someone who thrives in a dynamic, international environment and wants to play a central part in bringing a modern Chinese automotive brand to Benelux/Belgium & Luxembourg.
Key Responsibilities
- Develop and execute dealer and channel development plans for Benelux market, including brand promotion, digital marketing campaigns, channel expansion, and local activation to drive sales targets.
- Build, develop, and manage the local dealer network: recruit, onboard, and continuously improve dealer sales capabilities; provide training, tools, and support to maximize dealer performance and lead conversion.
- Manage local media, KOLs, influencers, and strategic partnerships to increase brand awareness, reputation and engagement among Benelux consumers and fleet customers. Monitor the effectiveness of market activities, providing data insights and strategic optimization recommendations.
- Design and optimize channel incentives and marketing support programs (promotions, bonuses, co-marketing funds) to boost dealer motivation, marketing efficiency, and overall terminal (dealer) performance.
- Monitor local market trends, consumer insights, competitor activities, sales data, and inventory levels: provide regular analysis and recommendations to adjust marketing, channel, and sales strategies in real time.
- Oversee dealer inventory, orders and operational processes: resolve product-mix issues, delivery challenges, and day-to-day operational bottlenecks between dealers, headquarters, and logistics.
- Ensure consistent brand standards across all touch-points: support dealers with showroom design, customer experience standards, campaign execution, service upgrades, and after-sales marketing activities.
Required experience & Background
- 4–8 years of relevant experience in automotive or mobility channel sales/marketing (automotive/EV experience is a strong advantage).
- Proven track record in dealer network development and channel management in Benelux.
- Experience with B2B/B2C channel sales, dealer training, and performance management.
- Hands-on digital marketing and campaign execution experience.
Required Skills & Competencies
- Strong commercial acumen and result-oriented mindset.
- Excellent analytical skills with the ability to translate data into actionable plans.
- Outstanding communication and relationship-building skills (dealers, partners, internal stakeholders).
- High energy, proactivity, and ability to work independently in a fast-paced, international environment.
- Cultural agility – comfortable working with a remote/Chinese headquarters team.
Required Languages
- Flemish (native or C2 level) – mandatory
- French (upper intermediate/advanced / C1/B2 level) – mandatory
- English (professional / C2 level) – mandatory
- Chinese is a big plus.
Required Education
- Bachelor’s or Master’s degree in Business, Marketing, Sales, Economics, or related field.
Required specifics
- As this position is a satellite to our Amsterdam-based European HQ, you’ll be required to work from home and travel occasionally to visit the channels, dealer and touch-points across Belgium and Luxembourg (plus occasionally Benelux, to cover for your Dutch peer).
- Your home location should therefore be based in the Antwerp / Mechelen / Brussels corridor for optimal Benelux coverage.
What We Offer
- On-Target Earnings – depending on your qualification-level – in the range of €90,000 to €110,000 gross per year, being a competitive fixed base salary plus a 25% performance-based On-Target bonus linked to dealer development and sales targets.
- Company car or generous car allowance.
- 20 days holiday + bank holidays.
- Group Insurance, Homeworking Allowance.
- International growth opportunities within a rapidly expanding Chinese EV brand.
- Direct exposure to senior management and the chance to shape the Benelux market entry from the ground up.
About FAW Europe / HONGQI
FAW Europe is a subsidiary of the China FAW Group Corporation, which is one of the oldest and largest automotive manufacturers in China. Originally founded in 1953 as First Automotive Works, the corporation operates internationally to export and manufacture vehicles in over 70 countries. Ranging from heavy-duty and commercial trucks (through FAW Trucks) to municipal transit buses, construction machinery, and passenger cars. Flagship brands include JIEFANG (commercial trucks), BESTUNE (passenger cars) and HONGQI (high-end luxury vehicles; https://www.hongqi.nl).
Through various international subsidiaries, joint ventures and assembly plants, FAW has a massive presence outside of China, particularly across markets in Africa, the Middle East, Southeast Asia, and Latin America. In addition to our own brands, FAW-Volkswagen and FAW Toyota are partnerships that build and sell vehicles within China and globally.
A reference and background check will be part of the selection process.
WE WILL ONLY BE ACCEPTING APPLICATIONS FROM CANDIDATES, WITH AN UNRESTRICTED RIGHT TO WORK IN BENELUX.
ACQUISITION AS A RESULT OF THIS VACANCY IS NOT APPRECIATED.