Fractional Brand & Content Lead
Part-time contract | 0.2–0.5 FTE | Auckland, Christchurch or Singapore preferred
About ANDFOODS
ANDFOODS is a New Zealand food technology company creating exceptional dairy-free products for chefs and foodservice professionals.
We are launching our dairy-free whipping cream in Singapore, with ambitions to build one of the most recognised and sought-after dairy-free brands in professional kitchens. Our customers are chefs, café owners, beverage operators, bakeries and hospitality groups but we want the ANDFOODS brand to be known and respected across the wider hospitality industry.
We are a fully remote team of highly skilled and passionate food people working across New Zealand, Singapore and Shanghai. ANDFOODS is backed by leading New Zealand investors, including Icehouse Ventures and K1W1.
The role
We are looking for a hands-on Fractional Brand & Content Lead to take ownership of our website content and social media presence as we launch in Singapore.
This is an execution-focused role for someone who can develop a practical content plan and then make it happen. You will manage our social channels, keep our website current, coordinate content shoots and build relationships with chefs, cafés and creators who can bring the ANDFOODS brand to life.
You will work closely with our CEO and commercial team, as well as chefs, customers and partners in Singapore. The initial commitment will be between one and 2.5 days per week, with the potential for the role to grow as we enter new markets.
What you’ll be responsible forSocial media
- Own and manage the ANDFOODS Instagram and TikTok accounts.
- Develop and maintain a practical social media and content calendar.
- Create, edit, schedule and publish engaging content consistently.
- Produce content that resonates with chefs, café operators and the wider hospitality community.
- Capture and communicate product demonstrations, recipes, customer stories, launches and behind-the-scenes activity.
- Engage with relevant chefs, venues, creators and industry accounts.
- Monitor channel performance and use insights to improve our content.
- Help build a distinctive and consistent voice for the ANDFOODS brand.
Website content and management
- Take day-to-day ownership of website content and updates.
- Keep product information, recipes, customer stories and launch information accurate and current.
- Create and publish new landing pages, articles and campaign content.
- Work with external technical support where more substantial website changes are required.
- Improve the website’s usefulness for chefs, prospective customers and distribution partners.
- Ensure content is consistent across the website, social media and other brand materials.
Content production and partnerships
- Plan and coordinate content shoots in Singapore and New Zealand.
- Develop briefs, shot lists and production plans for photographers and videographers.
- Identify chefs, cafés, creators and hospitality partners who are a strong fit for the brand.
- Coordinate creator collaborations and customer-led content.
- Repurpose each shoot efficiently across social media, the website, sales materials and other channels.
- Build a reliable library of high-quality product, recipe and hospitality content.
- Coordinate freelancers and creative suppliers when required.
What we’re looking for
You must have:
- Demonstrated experience managing brand or business accounts on Instagram and TikTok.
- Experience managing and publishing website content through a CMS.
- Strong writing, editing and visual storytelling skills.
- The ability to plan content and execute it independently.
- Experience coordinating content shoots, creators or external creative suppliers.
- Strong organisational skills and the ability to work effectively across different locations and time zones.
- An instinct for what makes content interesting and credible—not simply promotional.
- A genuine interest in food, hospitality, cafés or chef culture.
Ideally, you will also have:
- Design experience using Canva and AI-assisted creative tools such as Claude.
- Basic photo and short-form video editing capability.
- Experience working with food, beverage, hospitality or consumer brands.
- Existing relationships within the Singapore or New Zealand hospitality and creator communities.
- Experience helping an early-stage brand launch or enter a new market.
- An understanding of how to build a brand with a professional or B2B audience.
How we work
ANDFOODS is a small, ambitious and highly collaborative team. You will have meaningful ownership of the brand and the freedom to develop ideas, test different approaches and build our content capability from the ground up.
Because we are an early-stage company, the right person will be comfortable moving between strategy and execution. One day you might be developing the quarterly content plan; the next, coordinating a shoot in a customer’s kitchen or editing a short video for Instagram.
The role is fully remote, but we have a strong preference for someone based in Auckland, Christchurch or Singapore. Some flexibility will be required to coordinate with colleagues and partners across New Zealand, Singapore and Shanghai.
Engagement
- Fractional contract position.
- Approximately 0.2–0.5 FTE, depending on experience and availability.
- Flexible working arrangements.
- Auckland, Christchurch or Singapore preferred.
- Occasional travel or attendance at shoots, events and customer locations may be required.
How to apply
Please send us:
- A short introduction explaining why you are interested in ANDFOODS.
- Examples of social media accounts or brands you have managed.
- A portfolio or examples of content you have created.
- Your location, availability and preferred weekly commitment.
- Your proposed hourly, daily or monthly contract rate.
We are particularly interested in hearing from people who understand how to make a food brand feel desirable and relevant to chefs—not just how to fill a content calendar.