Brand Designer

About us Solflare is one of the fastest-growing crypto wallets in the world. With around 4 million monthly active users and over $20 billion in digital assets secured through our platform, we’re building a powerful gateway to Web3. Founded in 2021, Solflare now has a team of nearly 140 people, with offices in Zagreb, Belgrade, and Novi Sad, plus remote teams across the globe. Our vision is simple but bold: a world where everyone uses a Web3 wallet and has full control over their assets – achieving true financial independence. Our culture At Solflare, we’re on a mission to empower people to truly own and thrive – starting with our own team. We take on bold challenges with curiosity, grit, and a deep sense of accountability. Here, progress means learning fast, solving smart, and showing up for each other without ego. You’ll join a team where we question the status quo, celebrate shared wins, and never settle for “just good enough.” If you’re excited by growth – yours, ours, and society’s – you’ll feel right at home. The role We’re looking for a Brand Designer to shape how Solflare shows up across social media every day, while also supporting our People & Culture communications . This is a hands-on role with social media design at its core. You’ll turn product updates, company news, campaigns, cultural moments, and reactive opportunities into distinctive, channel-appropriate creative. Alongside this primary focus, you’ll design internal communications, employer-brand materials, and recruitment content for our People organization. You’ll work within Solflare’s established brand identity, finding fresh ways to express it across a fast-moving social environment rather than redefining it. The role is best suited to someone who enjoys a steady creative rhythm, can balance planned work with quick-turnaround requests, and knows how to maintain craft and consistency at volume. You’ll join the Brand & Creative team and collaborate most closely with Social Media and Marketing, followed by People & Culture and Recruitment. You’ll receive creative direction and support from senior members of the design team while taking independent ownership of assigned briefs from start to finish. Core responsibilities: Social media design Create distinctive, high-quality static and lightweight animated content for Solflare’s social channels. Turn product updates, company news, campaigns, cultural moments, and reactive opportunities into clear and engaging social creative. Develop visual concepts for recurring content formats and larger social campaigns. Adapt ideas into channel-appropriate formats, sizes, and content variations without losing their impact. Work closely with the Social Media team to balance planned content with short-turnaround requests. Maintain a high level of craft and consistency while finding fresh ways to use the existing brand system across a steady volume of content. Build reusable templates and production systems that help the Social Media team move faster without making the work feel repetitive. People and employer brand Design internal campaigns, announcements, presentations, event materials, and other employee communications. Create recruitment campaigns, job-ad visuals, onboarding materials, and employer-brand content for external channels. Help People & Culture turn complex or sensitive information into communication that is clear, engaging, and aligned with the Solflare brand. Support initiatives related to culture, learning, recognition, wellbeing, performance, and company events. Build reusable templates that enable People & Culture teams to handle recurring communication efficiently and consistently. Brand systems and production Apply Solflare’s visual identity consistently across internal and external communication. Create and maintain templates, libraries, components, and organized working files for recurring Social Media and People & Culture needs. Prepare accurate, production-ready files for digital and occasional print use. Incorporate feedback efficiently and communicate clearly about scope, priorities, dependencies, and deadlines. Identify repetitive work and propose practical improvements to templates and production workflows. Collaborate with senior designers when a brief requires a new creative direction or an extension of the existing identity. Requirements: Around three to five years of experience in brand, visual, or graphic design, either in-house or in an agency environment. A portfolio showing strong typography, composition, hierarchy, and attention to detail. Experience applying an established brand identity across multiple formats and communication needs. Strong digital-production skills and confidence creating content for social media. The ability to turn a clear brief into polished creative and independently manage work through feedback and final delivery. Good organizational skills and comfort working across recurring requests, planned campaigns, and occasional fast-turnaround work. A collaborative, low-ego approach and the ability to give, receive, and act on direct feedback. Sensitivity and sound judgment when working on internal, people-related, or confidential topics. Thoughtful use of generative AI and modern creative tools to improve speed without compromising craft or brand consistency. Professional proficiency in written and spoken English. Your portfolio: A portfolio is required. Applications without one cannot be considered. Please send links rather than attachments and include projects that demonstrate: Strong social media or other high-frequency digital production. Excellent visual-design fundamentals and attention to craft. A social campaign or communication system adapted across multiple formats. Work created within an established brand identity. Your specific contribution, the brief or constraint, and the decisions you made. Employer-brand or internal-communications work is welcome but not required. A few well-explained projects are more valuable than a large collection of disconnected visuals. Nice to have: Basic motion-design skills for short-form social content. Experience working directly with Social Media or content teams. Experience working on employer branding, recruitment marketing, or internal communications. Experience collaborating with People & Culture, HR, or Recruitment teams. Illustration, photography, or image-making skills. Experience preparing materials for internal events or print production. Experience working with crypto, fintech, or highly technical products. An interest in Web3, digital ownership, or emerging technologies. Personality Traits We Value Problem-solvers: You see roadblocks as opportunities and don’t wait around for someone else to fix things. Self-starters: You take initiative, follow through, and deliver with pride – no excuses, no shortcuts. Team players: You thrive in a “we, not me” culture, lifting others up while sharing the load. Adaptable minds: You embrace change, question how things are done, and constantly look for better ways. Ownership mindset: You own your work end-to-end, communicate openly, and learn from every challenge. Why Solflare? Make an impact: Your work will directly shape how people interact with and understand crypto wallets, empowering users around the globe. Work with the best: Collaborate with a talented, driven team across design, engineering, and product to build innovative, user-first experiences. Flexibility: Remote or office – up to you. Enjoy a flexible work environment based on trust that supports your well-being and fosters creativity, as well as flexible work time – work when you are most productive, with no micromanagement. Perks & benefits: individual education budget, cool team buildings, private health insurance, to name a few. Learn about Crypto: No crypto experience? No problem! You’ll be part of a team that will teach you the ropes and help you grow into an expert. Join us at Solflare and be part of something bigger than yourself. We’re not just reacting to trends; we’re building the future. If you’re ready to push boundaries, challenge assumptions, and make an impact, we want to hear from you. Apply now and help us shape the future of decentralized finance.