Brand Director

As Brand Director, you own the brand end to end: brand strategy, creative direction, content and community. You will work in a pair with a Consumer Research Manager hired alongside you — the two of you produce the brand strategy and the baseline the whole brand function will be measured against. This is a builder's role in a company that has scaled faster than its brand. You will own the standard, not just the output. Responsibilities Own and develop the brand platform: positioning, purpose, personality, promise, and brand architecture across GoMining products and sub-brands. Build the brand strategy on research, not opinion — in partnership with Consumer Research, using brand health, brand lift and U&A data. Define the role of trust and credibility in a category where scepticism is the default, and build the brand response to it. Own brand expression and the standard it is held to: visual and verbal identity, brand guidelines, tone of voice across markets and languages. Own the content strategy — what we publish, why, for whom, and how it compounds. Own community strategy and its integration with brand: how community becomes an owned brand asset rather than a support channel. Set the creative brief standard for the company and hold the bar on everything that ships with our logo on it. Lead 360 campaigns, brand activations for major partnerships and collaborations, including sports and premium brand partnerships. Manage creative and brand agencies, external partners and brand budgets. Define brand KPIs with Research and report them into the marketing OKR cycle. What success looks like: First 30 days: brand audit complete, gaps named, brand strategy work programme agreed with the CMO and Research; brand health baseline commissioned; content and community transition plan decided. 3 months: brand platform approved and rolled out; content and community operating to a single strategy; creative quality & performance visibly up. 6 months: brand strategy is measured — awareness, differentiation, consideration and trust tracked against a baseline you established. 8+ years in brand, brand strategy or brand marketing, including 3+ years at director level with team ownership. You have built or rebuilt a brand platform from research — not refreshed a logo, but changed what a brand means and proved it moved. Strong consumer brand background: fintech, consumer tech or a fast-growing brand in a category with a trust problem. Genuine creative judgement: you can direct designers, writers and film, and articulate why something is not good enough — while working through a production team. Experience owning content and community as part of a brand, not as separate silos. Comfortable with research and measurement, you argue with data rather than around it. Experience managing agencies and meaningful brand budgets. Fluent English; excellent verbal and written communication.. Nice to Have Sponsorship or partnership activation experience. Multi-market brand work across US, EU, MENA, LATAM or APAC. Experience building a brand function inside a company that grew on performance marketing. Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with flexible hours across international teams. Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year Recognition programs: structured performance reviews and team awards. Team culture: retreats in international locations (for example, company apartments in Cyprus).