Brand Lead (f/m/d)

About Zenjob After more than 10 years of growth, Zenjob is entering a new phase where building a strong, differentiated, and trusted brand becomes a key driver of sustainable growth across both sides of the marketplace. We are looking for a Brand Marketing Lead to define, develop, and scale Zenjob’s brand across B2C (talents/students) and B2B (employers). About the role The role is responsible for establishing Zenjob as the most reliable and high-quality provider of student staffing solutions and the go-to platform for hassle-free, predictable income among students in Germany . Reporting to the Head of Marketing, this role combines brand strategy, creative excellence, and cross-functional leadership to ensure a consistent and distinctive brand experience across all touchpoints — from awareness to retention. Key Responsibilities Brand Strategy & Positioning Develop and own Zenjob’s end-to-end brand strategy across B2C and B2B. Define a clear, differentiated brand positioning that unifies both sides of the marketplace under one core narrative. Translate positioning into target group–specific messaging frameworks across industries, job categories, and funnel stages. Establish Zenjob’s core promise, value propositions, and proof points (RTBs) . Brand Messaging & Governance (incl. CRM & UX) Define and govern a clear, distinctive brand language : How we speak to students (B2C) How we speak to employers (B2B) Ensure brand consistency across all lifecycle touchpoints, especially: CRM communication (push, email, in-app) Product & UX (user journeys, onboarding, activation) Sales & customer communication Act as the final quality gate for brand tone, messaging, and consistency across the organization. Creative Strategy & Social Media Concepts Lead the translation of brand strategy into high-quality, insight-driven creative concepts . Work closely with the Social Media Manager to develop innovative, platform-native campaign ideas . Ensure concepts are: Audience-relevant (Gen Z, students, employers) Channel-specific (TikTok, Instagram, etc.) Designed for performance and scalability Build and maintain a centralized brand asset library (visuals, copy, templates). Outsmart & Efficiency Mindset Develop high-impact brand initiatives under constrained budgets . Identify and execute smart, non-obvious growth and awareness opportunities (e.g., cultural moments, partnerships, PR angles, organic loops). Continuously challenge how to achieve maximum brand impact with minimal spend . Balance creative excellence with efficiency and scalability . Brand Identity & Design System Assess and evolve Zenjob’s visual identity (CI) based on current strengths and gaps. Develop and maintain a comprehensive style guide (design system, tone of voice, visual language). Ensure consistent application of the brand across all internal and external materials. Website Ownership (incl. SEO & Geo-Relevance) Lead the brand-driven relaunch and continuous optimization of the Zenjob website . Ensure clear B2B and B2C entry points , aligned with user intent and conversion goals. Collaborate closely with SEO stakeholders to: Conduct keyword and market research (job categories, cities, industries) Ensure SEO-optimized content structure and copy Integrate geo-relevant content (e.g., city- and role-specific pages) Ensure all website content reflects: Brand positioning Conversion goals Organic growth potential Own ongoing content governance and performance optimization . Segmentation & Customer Understanding Define and continuously refine B2C and B2B segmentations : Needs, pain points, motivations Job categories (B2C) Industry verticals (B2B) Translate insights into relevant messaging, campaigns, and content strategies . Brand Activation & Awareness Develop and execute brand awareness campaigns , primarily across digital and social channels. Drive mental availability and brand recall in key target audiences. Ensure campaigns are aligned with the core brand narrative and strategic priorities . Cross-functional Brand Integration Ensure the brand is consistently translated into all company touchpoints : Marketing campaigns CRM & lifecycle communication Product & UX Sales materials & pitches PR & communications Act as the central brand authority , ensuring alignment across all teams. Brand Measurement & Impact Define and track key brand KPIs : Brand awareness Brand consideration Brand perception (key attributes) Organic sign-ups CLV impact Establish brand tracking frameworks in collaboration with data teams. Translate brand performance into clear business impact and ROI narratives . Required Skills & Qualifications Hard Skills Proven experience in brand strategy and development , ideally in digital, marketplace, or tech-driven environments. Strong ability to build positioning, messaging frameworks, and brand systems across B2C and/or B2B. Experience translating brand strategy into high-performing creative concepts and campaigns . Strong understanding of SEO fundamentals and content strategy (in collaboration with specialists). Deep understanding of full-funnel marketing and brand-performance interplay . Experience working with cross-functional teams (product, performance, CRM, sales). Strong understanding of brand measurement and tracking methodologies . Fluency in English and German . Soft Skills Strong sense of ownership and accountability for brand outcomes. Strategic and creative thinker with the ability to connect brand to business impact . High creative standards combined with a pragmatic, efficiency-driven mindset . Collaborative and influential, able to align diverse stakeholders . Entrepreneurial mindset, comfortable operating in ambiguity and transformation phases . Clear communicator with strong ability to simplify and operationalize brand strategy . Responsibility for Brand Impact Own and drive the end-to-end brand development and execution across Zenjob. Establish a distinct, trusted, and scalable brand in both B2C and B2B markets. Increase brand awareness, consideration, and organic growth contribution . Ensure brand consistency while enabling performance-driven execution and local relevance . What we offer Innovative mission: Together we create something new. Work in a dynamic set-up where you learn a lot and your every idea is heard. Unique team spirit : We can rely on each other blindly and celebrate all successes together as a team. Vacation : Recreation and further education is important, which is why we offer 28 days of paid vacation (increased by 1 day for every 2 calendar years of service with us, up to a maximum of 30 days), 1 day of special leave for community service, 5 days of paid educational leave, 10 child care paid days, and the possibility of unpaid leave Hybrid working model : We love our brand new office in Prenzlauer Berg. But sometimes you need a little more flexibility. Zenjob’s flexible working model combines the best of both worlds, so you can work remotely up to 2 days / week (1 day, during the first 6 months, so we can guarantee you the best onboarding). Dog-lover : If you have a dog, feel free to bring it with you. We don’t bite and always have a bowl of water in our range of drinks Personal growth : Ongoing focus on your personal development (annual training budget of EUR 750, mentoring opportunities, constant career development conversations) Healthy mind in a healthy body: With us you will receive a 30 EUR Urban Sports Club grant to keep you fit. In addition, we have a small sports room in the office ourselves. Always mobile: You will receive EUR 40 credit per month for NAVIT, a sustainable mobility tool for public transport, bike sharing and much more. Legendary Events: Quarterly team events, winter and summer parties, budget for birthdays and anniversaries of our employees. If this sounds good, then we’d love to find out more about you! Apply and send in your application. 🎥 Watch our Office Tour video . We invite you to visit our careers page , follow our LinkedIn page and connect with us on Instagram . We are proud to be an equal opportunity employer. We are committed to judging every qualified individual on their ability, regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. There is no need to add your photo and age to the application.