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Sova logo

Brand Manager

Sova
Posted 7 hours ago
🇵🇹Portugal🏢Hybrid📁Marketing
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At SOVA, we have an ambitious mission: to revolutionize women's health across Europe—and beyond. Our goal is to become the leading brand in hormonal health, offering natural and effective solutions for women at every stage of their lives.


Founded in 2021 by Eva and Solène, two sisters diagnosed with PCOS, SOVA was born from

frustration with the lack of solutions available. Today, we are transforming that frustration into

action. With +200% growth in the past year, we are now on a mission to scale from €4M to €40M in revenue, with a major international expansion ahead.


SOVA develops high-quality supplements in collaboration with leading experts, trusted and

recommended by healthcare professionals.


Joining SOVA means:

  • Playing a key role in a fast-growing, impact-driven company.
  • Taking ownership of a strategic market and driving its success.
  • Working directly with the founders and an ambitious team passionate about women's health.
  • Being part of an adventure that combines entrepreneurship, innovation, and a strong mission.


YOUR ROLE


  • Build SOVA into a standout brand and a must-follow media in women’s health — while treating communication as a true growth lever.
  • As our Communication manager you will own SOVA’s communications across social media, influencer/affiliate partnerships, and flagship media channels (Podcast + YouTube). You’ll craft narratives, create and run campaigns, and ensure SOVA shows up with a strong, consistent voice — while staying culturally sharp and performance-aware.
  • This role is equal parts creative lead, editor-in-chief, and campaign builder. Most importantly, you believe communication isn’t “content for content’s sake”: it’s here to drive awareness, trust, and ultimately growth. You’ll be expected to measure what you do, understand what moves the needle, and iterate accordingly.


YOUR RESPONSIBILITIES


Social Media (core of the role)

  • Own SOVA’s social strategy to drive brand awareness, engagement, and community growth
  • Define the editorial vision: pillars, recurring series, tone of voice, formats, calendar, publishing rhythm
  • Create and/or lead production of high-performing content (briefs, scripts, hooks, captions, storylines)
  • Turn trends into SOVA-native content — without losing credibility or brand consistency
  • Raise the bar on storytelling, pacing, clarity, and consistency across every post


Influencer, Affiliate & Advocacy Network (2nd core of the role)

  • Build and scale our network of creators, influencers, affiliates, ambassadors and key advocates
  • Lead sourcing, outreach, relationship management, campaign briefs, and content validation
  • Develop a clear strategy: who we partner with, why, what content we need, and how it ladders up to brand goals
  • Track creator performance and continuously improve the program


Podcast & YouTube (media-first strategy)

  • Own the content strategy for Podcast and YouTube to make SOVA the go-to media in women’s health
  • Define topics, concepts, angles, narrative structures, guests, and programming
  • Build a distribution system: each episode becomes a content engine (clips, highlights, multi-format repurposing)
  • Collaborate with the team/partners to ensure production quality and on-brand storytelling


Brand Campaigns (cross-channel + IRL activations)

  • Conceptualize and execute campaigns from A to Z — concept, messaging, creative direction, rollout, iteration
  • Lead offline/IRL activations when relevant: street marketing, community moments, partnerships, stunts, events
  • Make sure campaigns translate into strong social storytelling and media amplification


PR, Partnerships & Brand Visibility

  • Identify PR angles and partnership opportunities that build reach and authority
  • Support PR outreach, collaborations, and brand moments (events, co-marketing, founder visibility)
  • Help position SOVA as a credible leader in women’s health (digital-first, expert-backed)


International Mindset & Scaling the Brand

  • Adapt narratives and content for international audiences while protecting the brand voice
  • Build playbooks that scale across markets (what stays global vs. what gets localized)
  • Stay ahead of cultural and platform shifts across key European markets


Measurement, Impact & Iteration (growth-minded comms)

  • Define success metrics for each initiative and measure impact consistently (reach, retention, saves/shares, sentiment, creator performance, traffic, assisted conversions, etc.)
  • Connect communication efforts to business outcomes: pipeline, revenue impact, and growth signals
  • Turn learnings into action: test, iterate, scale what works, and cut what doesn’t
  • Build lightweight reporting that keeps the team aligned on what’s driving growth


PROFILE WE'RE LOOKING FOR

We’re looking for someone who’s media-obsessed, social-native, and an exceptional writer - with the business mindset to turn communication into growth.


You’re a great fit if you :

  • Are highly entrepreneurial, autonomous, and solution-oriented.
  • Already have 1-2 years at least of experience (apprenticeship/internship not included).
  • Are a native French speaker (mandatory)
  • Have excellent English (fluent written and spoken) to collaborate in an international environment
  • Have outstanding copywriting skills (hooks, captions, scripts, storytelling, brand voice)
  • Are deeply fluent in social media culture and know how to make content perform (without chasing fluff)
  • Have strong editorial instincts and can build a real media strategy across Podcast + YouTube + Social
  • Can run campaigns end-to-end: concept → message → creative direction → execution → iteration
  • Have experience with (or a strong appetite for) influencer/affiliate strategy and relationship building
  • Are genuinely number-savvy: you’re comfortable with KPIs, performance analysis, and understanding what drives revenue in a business
  • Think like an owner: you connect communication actions to growth, and you know how to measure and improve impact over time
  • Are organized, fast, and reliable — you ship consistently and communicate clearly
  • Bonus: you’re passionate about women’s health, wellness, and science-backed products


WHY JOIN US?

  • A real role with impact — your work directly shapes a fast-growing company
  • International exposure as we expand across Europe
  • Nice offices in the heart of paris
  • Hybrid setup - 3 days on-site, 2 days remote in our Paris or Lisbon office
  • Access to all our supplements, of course
  • Sports classes & English lessons
  • Free Food & drinks at the office
  • €10/day meal vouchers
  • 50% health insurance coverage


HIRING PROCESS

  • Initial fit call with Emma (HR Manager)
  • Live Case study with Eva (CEO)
  • Final interview with - Eva & Thibault (associate)

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