Brand Marketing Lead

Brand Marketing Lead Valsea - Where Innovation Meets Entertainment At Valsea, we’re shaping the future of entertainment with immersive, engaging experiences that captivate players worldwide. Based in sunny Marbella, Spain, our vibrant open-space office is home to an international team of developers, marketers, product owners, and much more. Valsea operates a leading scalable technology platform, 100% owned by us. This gives us the freedom to deliver results fast. We integrate selected outside companies into our ecosystem to ensure we provide fresh and vibrant products for our customers. We work in a fast-paced environment, creating new brands, maintaining and improving our tech stack, launching leading acquisition and retention campaigns, and developing fresh features. Our ethos is simple - be best-in-class in everything we do. Despite our rapid growth, Valsea still has that exciting start-up feel. We embrace a hybrid working model to balance professional growth with personal well-being. With a dynamic work environment, attractive salary, and a culture that thrives on collaboration, our power is our people. We provide company laptops and other things you may need to work comfortably. Remote workers are always invited to our annual company trip and other team events. Ready to be part of something exciting? What are we looking for now? A Brand Marketing Lead to take on a senior cross-functional role at the heart of the Marketing department. Acting as the CMO’s primary execution partner, this individual will lead the end-to-end coordination of marketing initiatives across Acquisition, Retention (CRM & VIP), Design, Content, and Product teams. They will serve as the connective tissue that transforms marketing strategy into disciplined, on-brand, and commercially effective campaigns - ensuring every player touchpoint reflects a cohesive brand identity while driving measurable business results. What You’ll do: Strategic Campaign Leadership Own the full marketing calendar: planning, briefing, and coordinating simultaneous campaigns across all channels and verticals. Translate CMO strategy and business objectives into actionable project roadmaps with clear timelines, owners, and KPIs. Coordinate kick-off and alignment sessions across Acquisition, CRM/Retention, VIP, Design, Content, and Product stakeholders. Maintain the brands’ competitive positioning and ensure all marketing output reflects agreed tone of voice, visual identity, and regulatory standards. Cross-Functional Project Coordination Serve as the single point of contact and accountability for all live marketing initiatives - escalating blockers and resolving conflicts across teams. Build and manage detailed project plans (briefs, timelines, dependencies, RACI matrices) using project management tooling (e.g. Jira). Facilitate weekly cross-functional sprint reviews, ensuring deliverables are on track, on brief, and on budget. Acquisition Marketing Brief and guide the Acquisition team on brand-consistent acquisition campaigns. Review and approve acquisition creative and messaging to ensure alignment with brand guidelines and campaign objectives. Collaborate on landing page strategy with Design and Product to maximise conversion while maintaining brand integrity. Proactively identify optimisation opportunities with the Acquisition team. Retention, CRM & VIP Marketing Collaborate with the Retention teams to coordinate lifecycle marketing programmes - welcome journeys, reactivation, loyalty campaigns, and promotional calendars with appropriate team involvement from the marketing department. Design & Content Governance Own and evolve brand guidelines in partnership with the Head of Brands and Design lead. Drive a content calendar aligned to key sporting events, game launches, seasonal moments, and market-specific occasions. Reporting & Performance Management Define and track campaign performance metrics in partnership with Data/Analytics; present monthly marketing performance reviews to the CMO. Own the marketing dashboard - consolidating marketing department KPIs into a single executive view. Conduct post-campaign analysis and document learnings; build a culture of test-and-learn across all marketing functions. Manage the consolidated marketing budget tracker, flagging variances and reallocation opportunities to the CMO proactively. What You’ll bring: Essential 5+ years in a marketing management or senior marketing role, with at least 2 years in iGaming (casino, sportsbook, poker, or adjacent). Proven experience as a marketing project lead or campaign manager coordinating multiple specialist teams simultaneously. Understanding of iGaming player acquisition and lifecycle - including affiliate marketing, CRM journeys, bonus mechanics, and VIP tier structures. Strong brand sensibility - able to review creative, copy, and UX with a critical commercial and aesthetic eye. Data-literate: comfortable interpreting performance dashboards, A/B test results, and attribution models to make informed recommendations. Excellent stakeholder management and communication skills; able to influence without direct authority. Experience with project management tools (Jira, or equivalent) and marketing collaboration platforms. Working knowledge of gambling compliance and marketing compliance requirements across markets. Desirable Experience marketing across multiple jurisdictions Exposure to product marketing and go-to-market planning for digital products. Familiarity with CRM platforms and analytics tools. Background in or exposure to a performance marketing function (paid social, paid search, programmatic, SEO). What We offer: Hybrid working model for candidates based in the Málaga province, or fully remote from anywhere within Spain Innovative international company that uses cutting-edge tech equipment Collaborative teams and agile multicultural environment Competitive salary with flexible working hours 23 paid vacation days + public holidays Private health insurance for you and your family Free Online English/Spanish lessons Corporate events throughout the year Ongoing learning and professional development opportunities In-office perks such as: Daily breakfast and freshly cooked lunch 3 days a week 50% discount on personal training sessions and physiotherapy sessions Games room, full kitchen with hot drinks, fruit, soft drinks Gym, massage room and much more At Valsea, we want diversity and inclusion in an environment where unique perspectives and new talents thrive. Join us in creating a workplace where everyone can shine and contribute to our collective success. Protecting your privacy and data security is a longstanding top priority for Valsea. Please consult our Privacy Notice ( https://valsea.teamtailor.com/data-privacy ) to learn more about how we collect, use and transfer the personal data of our candidates. We’re a diverse team with great people from across the world. This position is available both as a hybrid position in Marbella (Spain) or as a fully remote position from inside of Spain. Please note that we are unable to sponsor work visas outside the EU. Locations Marbella Remote status Fully Remote About Valsea Technology Valsea offers the leading iGaming platform to customers on all continents*. We constantly push forward to provide a swift, secure and innovative product that is best in class in the iGaming universe. *Except Antarctica