Brand Marketing Lead

A little about us AI-native design: Kittl is becoming the AI-native, operating system for creative businesses. We give small brands the creative firepower to look credible and get from idea to launch-ready, with no agency and no design team Rapid growth: 11 million users since 2022 Diverse team: 120+ people from 30+ countries, with offices in Berlin and Düsseldorf and teammates working remotely Truly product-led company: Engineers, Product Managers and Designers sit at the core of what we build Strong backing: Raised over $50M, led by IVP with Left Lane Capital and Speedinvest. IVP has also backed Figma, Slack, and Dropbox Learn more: www.kittl.com/career This role is for you if You have a gift for language - you notice when a sentence is doing real work versus just filling space You get restless with "safe" - you'd rather pitch the slightly-crazy activation that gets talked about than the tenth version of a banner ad You think about audience obsessively - not just what to say, but where our founders actually are, and how to show up there in a way that sticks You notice the thing everyone else scrolled past - the landing page headline that's almost right, the caption that undersells the idea, the touchpoint nobody double-checked You can't walk past something that's almost good enough - you stop, look again, and fix it before it ships You've spent time at an agency or in a fast-moving creative environment - you know how to move from a wild idea to something that actually ships You are both creative and strategic - you can go bananas with ideas ,and just as readily hold the line on what keeps them on-brand What you'll do Define and codify Kittl's voice and tone - then write the work yourself (manifesto, campaign copy, landing pages, launch narratives) at a level others can point to as the standard Dream up and lead brand activations, stunts, and campaigns designed to get Kittl in front of small business founders and make them actually care - concept through delivery Represent brand thinking in leadership and strategy conversations , pushing back where decisions threaten brand consistency/integrity Find and pitch unconventional ways to build awareness - partnerships, community moments, founder-facing events, anything that gets us known beyond our existing paid and influencer channels Bring bold, sometimes "crazy" ad concepts to growth/performance marketing - and know how to make them convert, not just turn heads Guide teams early \- in briefs and reviews - so tone and ambition are right from the start, not fixed after Audit our messaging and presence across our touch-points (website, landing pages, ad/video scripts, campaign concepts, brand activations), ensuring excellence and consistency in all Who you are 5+ years (into your career - sharp instincts, real experience, not yet coasting on a title) Agency background, ideally 2–3 years at a creative/brand agency followed by in-house brand experience at a startup or fast-growing company Background in FMCG, DTC, or consumer goods brands is a strong plus Comfortable being the lone brand voice in a growth-led org - you can push for ambition without being precious Used to operating with real autonomy - comfortable figuring things out without a big team or a heavy approval chain Social media or community-building experience is a plus Show us, don't tell us Portfolio: Send 3–5 pieces of writing, campaigns, or activation concepts you're genuinely proud of Benefits Maximise your impact: Real ownership of what you ship. Whether you lead a team or lead through craft, we back you to do the work that matters most Shape AI-native creative work: Kittl sits where AI, design, and commerce meet. You'll build the tools that decide what professional looks like for our next million users AI enablement: We use AI across the company, not just in the product Passionate team: Quarterly hackathons for experimenting with new concepts, pushing boundaries, and delivering the next big thing Kittl Week: Each year, our global team gathers for a whole week, to work, celebrate, get inspired, and have fun Work-life balance: 30 vacation days a year, plus public holidays Flexible hours: Core hours are 11am to 5pm CET. How you build the rest of your day is up to you Hybrid working style: 3 days a week in our office in the heart of Prenzlauer Berg, the rest of the week from home Remote work: On top of that, work from anywhere in the world for up to 50 days (10 weeks) a year, as long as you're reachable during core hours VESOP: Enrollment in our Virtual Employee Stock Option Plan. When Kittl grows in value, you share in it Lunch: Daily chef-prepared meals in the office. Mobility: Your monthly BVG ticket, fully covered Health & fitness: Urban Sports Club M membership Learning & development: Annual L&D budget for your professional growth German classes: Online group courses at every level Interview process Recruiter interview (30 min) Hiring Manager interview (45 min) Case Study interview (60 min) Bar Raiser interview (45 min)