Brand & Product Manager (Remote)

Brand & Product Manager

Ready to Build the Next Leading Supplement Brand in the U.S.?

Are you ready to develop new products, build brands, and help lead a fast-growing supplement company toward market leadership in the United States?

This role is for ambitious builders who want to create, launch, and grow products based on clinical research, proprietary silica ingredients, and innovative health solutions. You will work directly with leadership on product concepts, brand strategy, positioning, and market expansion.

We are looking for people who want to take ownership, move fast, solve problems, and grow with the business. If you are excited by challenge, responsibility, and the opportunity to help build the next phase of a growing brand, we would like to hear from you.

About Us:

Silicium Laboratories Europe develops specialized, science-backed, patented silicon-based dietary supplements, distributed primarily through online channels in the U.S. and European markets.

Our brands, including LIVING SILICA® and Silicium Laboratories, compete in the premium health and wellness category through clinically supported products, proprietary ingredients, and direct-to-consumer growth strategies.

We are building the next phase of our expansion in the United States and are looking for exceptional people to help us create new products, strengthen our brands, and accelerate growth.

Compensation & Bonus Eligibility

Annual Salary Range: USD $30,000 – $38,000 gross per year, including potential performance-based bonus earnings, based on experience, skills, and qualifications.

Bonus Potential:

Effective upon satisfactory completion of the first 180 days of employment and based on the goals and objectives agreed upon in the performance development planning process with your manager, you may be eligible for a performance-based bonus. Bonus eligibility, structure, and payout are contingent on achieved results and business performance.

Job Title

Brand & Product Manager

Department

Marketing

Reports To

Executive Management

Job Summary

The Brand & Product Manager is responsible for the brand strategy and product development of Silicium Laboratories' consumer brands (LIVING SILICA® and Silicium Laboratories) in the US market. This role defines brand positioning and moves product development forward, from concept to launch. The role sets brand and product direction and hands it to the execution team.

Role Scope and Accountability

This role is accountable for:

• Brand positioning, identity, and equity across both brands.
• Product development progress, from concept validation to commercial launch.
• Pricing and portfolio decisions.
• Compliance of product claims with regulatory standards.

Key Responsibilities

Brand Strategy & Identity

• Define and evolve brand positioning for LIVING SILICA® and Silicium Laboratories®.
• Create and maintain Brand Books (visual identity, tone of voice, core messaging).
• Build brand positioning around proprietary ingredients, patents, and trademarks.
• Develop strategic claims, taglines, and key visual assets.

Product Innovation & Development

• Identify market trends, consumer insights, and emerging ingredients for new product concepts.
• Coordinate formulation, ingredient selection, and packaging development with internal and external partners.
• Drive product development from concept validation to commercial launch.
• Define pricing and run competitive, ingredient, and positioning analyses.

Product Storytelling & Communication

• Coordinate launch strategy: naming, storytelling, go-to-market.
• Keep brand and product messaging consistent across channels, packaging, and PR.

Regulatory & Compliance

• Ensure product claims comply with US regulatory standards (FDA and FTC).
• Align labeling and messaging with dietary supplement requirements.

Operational Coordination

• Give the Marketing Manager and execution team brand and product direction, then hand it off.
• Align brand strategy and product direction with sales, operations, R&D, and leadership.

Key Performance Indicators (KPIs)

The Brand & Product Manager will be evaluated primarily on the following indicators:

• Brand consistency across touchpoints.
• Product development milestones met on time (concept to launch).
• Launch performance against defined targets.
• Portfolio contribution and pricing accuracy.
• Compliance of claims with regulatory standards.
• Quality and clarity of brand and product direction handed to the execution team.

Required Qualifications

· 3–5 years of experience in brand management and/or product development.

· Proven experience taking products from concept to launch.

· Direct experience in the dietary supplements or nutraceuticals industry (required).

· Strong English for cross-border work with the US and EU teams.

Preferred Qualifications

• Experience building brands or products for the US market.
• Familiarity with the US dietary supplement regulatory context (FDA/FTC).
• Experience building brand positioning around IP or premium claims.

Education

• Degree in Marketing, Business, Communications, or related field.
• Training in brand or product management is a plus.

Skills and Competencies

• Strong strategic thinking with a long-term brand-building mindset.
• Ability to turn business strategy into brand positioning and product direction.
• Solid grasp of product development and go-to-market planning.
• Strong storytelling and communication.
• Works as a peer across functions without relying on hierarchy.