Category Marketing Manager

ABOUT US

Iconic British brand ghd is a global leader in high end professional hair styling tools and the UK’s number one recommended styling brand. Loved by stylists and consumers, loved by press, and loved by the people that work for the brand!

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world. Developed by leading scientists in the dedicated ghd R&D laboratories in Cambridge, ghd tools deliver safer for hair heat styling and have become an essential part of the daily lives of professional hair stylists and consumers globally.

A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The award-winning ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons.

Renowned for game changing innovation and superior performance, at ghd we are on a mission to transform lives with the power of a good hair day!

ROLE OVERVIEW

The Category Manager is a key member of ghd marketing team and is responsible for supporting the company growth through the management, positioning, communication and commercialisation of the latest innovations divided by product categories.

The person in this role will be responsible to oversee and optimise the performance focused on specific product category within the company. Through detailed research and analysis of customer purchasing behaviours, the category manager will customise category offerings to meet customer demands, ensuring growth and alignment with the company’s broader marketing strategy.

JOB ROLE AND RESPONSIBILITIES

Market Intelligence:

• Analysing the entire performance of a specified category on a local basis:
• Category and competitor market shares (value and volume)
• Competitor analysis including strategy, product range, pricing and how they link up to consumer trends
• Lead the understanding, analysis, and documentation of competitor activity to ensure competitor understanding is front and central in our planning and activation
• Pricing local analysis and proposals
• Monitor and evaluate category performance, leveraging key performance indicators (KPIs) to identify areas for improvement and implement corrective measures
• Generate regular polls and reporting with internal team providing launch and campaign feedbacks
• Recommend new product concepts based on category knowledge, market intelligence and input from markets
• Analyse new product attributes & requirements, concept, claims, pricing and positioning in market to optimise product reach, sales & profit
• Design an annual promotional plan for each category to deliver national marketing plan, sales objectives, customer and consumer needs
• Ensure Category profitability, growth and alignment with the company’s boarder marketing strategy.
• A strong affinity for Digital with full understanding of Social Media networks / channels and their triggers
• Collaborates with cross functional teams to secure 360 support across channels to drive category performance in line with the category A+CP budget goals.

Communication and Go to Market:

• Develop local assets supporting launches for all channels
• Work alongside the commercial department to assist in developing local promotional marketing plans, giving input and suggestions on how they fit with the local strategies and assets

KEY SKILLS & ATTRIBUTES

• Marketing qualification or equivalent
• 5-8 years Category Management experience, pricing strategies
• Full proficiency in English
• Full proficiency in Microsoft Office applications including PowerPoint and Excel
• Strong analytical skills
• Strong affinity with beauty and trends is a plus
• Advanced experience with Excel, or other analytical/Business Intelligence tools

What we offer:

A dynamic environment in a fast-growing company;

Training: We support everyone's professional growth and believe in lifelong learning;

Personal Pc and smartphone;

Welfare package including ticket restaurant and integrative health care

Accountability: we have a performance system based on individual targets, set year by year;

Smart working: 6 days per month of smart working

Alternative Fridays to end the week in a fun way

VALUES

We at ghd are proudly committed to our Company Values, and aim to attract and retain employees who live our Values.

Collaborative – We work together to create the extraordinary.

Creative – We foster creativity & excellence to create value for our brands and business.

Courageous - We are agile, entrepreneurial & we own our future

Connected - We stay connected and ensure we are always consumer first.

Committed - We are responsible for our impact on other & the planet.

Have a good day, every day with ghd.

We’re passionate about innovation, not only in our products, but working to constantly innovate our place of work, creating an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, sexual orientation, physical or mental ability, ethnicity, and perspective are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work is the right thing to do.