CD1 - Head of Marketing

ABOUT THIS OPPORTUNITY At Rockcruit, we partner with high-growth tech companies to connect them with the talent that moves their business forward. We're running this search on behalf of our client: an AdTech company building a PPC-focused SaaS that helps advertisers stop wasting ad spend. The go-to-market thesis is already defined — who they sell to, the motions they run, and the economics behind them. What they're missing is the person who turns that thesis into a working machine. If you like owning the whole engine rather than a single lane, keep reading. LOCATION Open to candidates across LATAM. This search is not open to candidates based in Argentina or Venezuela . THE ROLE You'll own the full GTM operation: channel strategy, the quarterly plan, budget allocation, direction of the specialists, and the operating rhythm that keeps everything moving. Just as important, you'll be the person who tells the founder when the thesis needs to change — and brings the evidence to back it up. The leadership team keeps the final call on positioning, pricing and ICP. Everything else is yours to run and improve. WHAT YOU'LL OWN Priority 1 — Pipeline GTM engine. The outbound motion targets advertisers and PPC agencies for a referral program. You own the outcome: pipeline targets, campaign priorities, message consistency and accountability. A GTM Engineer owns the technical system underneath (account scoring, deliverability, sequencing). You define the what and the why; they own the how. Partner / affiliate program (interim). You'll shape the onboarding and enablement strategy for agency partners in the referral program — and then hand it off, not keep it. Priority 2 — Authority Content. Editorial direction and calendar. You direct a Senior PPC Content Strategist who owns the benchmark reports and the founder's voice; you own that it ships and that it converts. SEO and AEO. Topical SEO strategy plus Answer Engine Optimization — making sure that when an AI assistant is asked about wasted ad spend, our client's benchmark is what it cites. Structured data, entity consistency and source placement. Technical SEO goes to a specialist you brief. Priority 3 — Reach and brand Social / founder-led distribution. Platform strategy, calendar, repurposing pipeline and measurement. The founder brings the point of view and the content strategist captures it; you own the system that distributes it and the numbers that come back. Brand consistency. One voice across site, product, email and partner materials. Maintenance Email and lifecycle. Nurture sequences, onboarding flows and the campaign calendar in HubSpot. Always The operating rhythm. Weekly scorecard, dashboards and an honest read on what's working and what isn't. This role exists because the founder can't be in every channel — your reporting is his visibility. WHAT WE'RE LOOKING FOR 5+ years running multi-channel B2B marketing, including at least two at a company under 100 people where you did the work as well as planned it. Ownership of pipeline, not just programs. You've been accountable for a number Sales also cared about — and you can talk openly about a quarter you missed and why. Experience directing specialists and contractors across content, SEO, email and outbound without being their functional expert. You know how to hold a technical specialist accountable without pretending to do their job. HubSpot fluency. Workflows, lifecycle stages, attribution, reporting. You build the dashboard, not just read it. AI-leveraged operating. You run more channels than your headcount should allow because you've built the automation and LLM workflows to do it. Paid media literacy. Enough Google and Meta Ads fluency to speak credibly to an audience of performance marketers. AdTech or agency background strongly preferred. An honest reporting instinct. You surface bad numbers early and kill your own initiatives when the data says so. Advanced English is essential — this role works closely with an English-speaking founder and leadership team. NICE TO HAVE Deep background in SaaS, AdTech, MarTech, PPC or digital marketing products. Experience with AEO / LLM citation strategy (what you've done and measured matters more than what you've read). Experience developing a partner or affiliate motion. WHAT OUR CLIENT OFFERS Competitive salary. Work that fits your personality and lifestyle. Flexible hours and flexible vacation. Any equipment, software or tech you need to do your job well. Fully remote — work from anywhere (except candidates based in Argentina or Venezuela) SELECTION PROCESS Short screen One-way video interview Plan exercise (paid) Interview with the leadership team Throughout the process, Rockcruit is your point of contact — we keep you informed, prepare you for each stage, and make sure the experience is clear and respectful of your time.