Chief Marketing Officer

Company Description Cliqly.io is a people-first digital marketing company that connects businesses in the US, Australia, and the UK/EMEA with experienced specialists in digital marketing, AI, data analytics, and platforms such as HubSpot and Salesforce Marketing Cloud. The organization is built on the belief that when professionals feel valued, they deliver their best work, leading to better outcomes for clients. Cliqly.io focuses on tailored solutions that align with each client’s goals and operations, supporting every stage of the revenue motion from strategy and go-to-market planning to content, paid media, AI search visibility, and full marketing operations. The company invests heavily in team growth, wellbeing, and belonging, resulting in low turnover and consistent, high-quality delivery. Clients work with seasoned practitioners who understand their tools, challenges, and long-term objectives.

Role Description The Chief Marketing Officer (CMO) will lead Cliqly.io’s overall marketing strategy and execution in a remote, volunteer capacity. This role oversees market positioning, brand development, and integrated campaigns across digital channels, ensuring alignment with business objectives and client needs. Day-to-day responsibilities include directing market planning and research, managing marketing operations, coordinating content and demand-generation initiatives, and collaborating closely with sales and delivery teams to support revenue growth. The CMO will mentor marketing staff, establish performance metrics, and continuously optimize marketing programs using data-driven insights. This position requires strategic leadership as well as a hands-on approach to developing and refining marketing processes in a distributed, international environment.

Qualifications

• Ability to develop and execute comprehensive market planning and go-to-market strategies, including segmentation, positioning, and campaign roadmaps.
• Strong market research skills, with experience in customer insight development, competitive analysis, and data-driven decision-making.
• Proficiency in public relations, including brand storytelling, media outreach, reputation management, and thought leadership initiatives.
• Demonstrated marketing management experience, including team leadership, budget oversight, and cross-functional collaboration.
• Understanding of sales processes and revenue alignment, with the ability to partner effectively with sales teams on pipeline generation and lifecycle marketing.
• Experience in digital marketing, AI-driven marketing, or CRM/marketing automation platforms (e.g., HubSpot, Salesforce Marketing Cloud) is highly beneficial.
• Excellent strategic thinking, communication, and stakeholder management skills in a remote, multicultural environment.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree or equivalent leadership experience is a plus.