Chief Marketing Officer

The Chief Marketing Officer (CMO) will have full strategy and operational ownership over the enterprise-wide marketing ecosystem across all business entities within the enterprise portfolio. Reporting directly to the Chief Operating Officer (COO), this executive will transition marketing oversight from operational leadership into a dedicated growth engine designed for long-term scalability. The CMO will architect unified enterprise messaging while developing tailored positioning for each operating entity, managing paid media, email automation, content, SEO, product/service launches, and brand management. This role is vital to company revenue and expansion, establishing full visibility into marketing performance metrics (CAC, LTV, ROAS, pipeline) and building a high-performing marketing team to drive long-term business results. Duties & Responsibilities Strategy & Ecosystem Architecture Own and execute the comprehensive marketing strategy across all enterprise ventures, tying distinct brands into a cohesive, high-growth portfolio. Establish clear brand positioning, Ideal Customer Profile (ICP) messaging, and value propositions for each operating entity to ensure distinct market identity aligned with overarching enterprise goals. Establish structured marketing architecture to scale growth beyond current operational capabilities and relieve executive management of tactical marketing oversight. Growth Engine & Campaign Leadership Oversee all demand generation channels, including paid ads (Meta, Google, LinkedIn), content marketing, SEO, email nurturing, social media, strategic partnerships, and campaign launches. Build, refine, and optimize multi-channel acquisition funnels and lifecycle nurture automation to drive lead conversion and maximize customer lifetime value. Budget & ROI Oversight Formulate, allocate, and manage the central marketing budget across all ecosystem ventures. Provide financial proof of marketing performance, continually optimizing capital deployment toward high-yield acquisition channels. Analytics & Executive Reporting Design and maintain key marketing metrics tracking systems, focusing on CAC, LTV, ROAS, pipeline velocity, and direct revenue contribution. Deliver monthly executive reports to leadership detailing channel efficacy, pipeline health, and top-line growth impact. Team Building & Leadership Hire, mentor, and structure the marketing team, contractors, and agency partners to support enterprise expansion. Set clear KPIs, workflow standards, and performance goals for all marketing team members. Qualifications & Required Experience Minimum Qualifications Required 8+ years of progressive marketing experience, with at least 3+ years directly leading and building marketing teams Demonstrated success building and executing end-to-end marketing strategies across paid media, organic channels, email automation, and funnels Technical fluency with modern marketing and automation tools (e.g., paid ad platforms, email marketing software, analytics, funnel builders, and AI workflow tools) Strong analytical capability with direct experience managing enterprise marketing budgets and establishing ROI, CAC, LTV, and ROAS tracking models Preferred Bachelor’s degree in Marketing, Business Administration, Communications, or a related field Marketing experience spanning tax, finance/accounting, coaching, educational platforms, personal brands, or high-touch service-based business models Experience operating within a shared-services or multi-entity enterprise framework Knowledge, Skills, and Abilities Strategic leadership capacity with the tactical agility to oversee multi-channel marketing campaigns hands-on. Financial and analytical acumen to connect marketing expenditures directly to unit economics and revenue generation. Fluency in modern AI-driven tools and workflow automation to maximize team speed and output efficiency. Strong executive communication skills to articulate campaign performance, strategic plans, and budget allocations to executive stakeholders. Exceptional project management capabilities to balance competing demands across distinct business lines simultaneously. Benefits Work from home Medical, dental, vision, life and voluntary life insurance 401(k) with company match Paid vacation and sick days Paid holidays