Client Generation Manager

The Client Generation Manager (Virtual) is responsible for executing and optimizing multi-channel marketing initiatives that generate qualified demos and new paying clients within the legal industry. This role is hands-on and performance-driven, combining paid media execution, SEO strategy, web optimization, and funnel analytics. The position requires disciplined reporting, daily optimization, and a strong focus on revenue outcomes — not just lead volume. Key Responsibilities: Paid Media Campaign Execution (Hands-On) Build, launch, and optimize paid campaigns across Meta, Google, LinkedIn, and YouTube Manage targeting, creative testing, budget allocation, and performance scaling Monitor daily performance metrics and make optimization adjustments Implement retargeting and nurture strategies to improve demo show rates Align paid traffic strategy with landing page performance SEO Strategy & Execution Conduct keyword research aligned with high-intent legal decision-makers Optimize landing pages, blogs, and service pages for search intent Improve on-page SEO (metadata, headers, internal linking, schema) Collaborate on content planning based on ranking and opportunity gaps Monitor rankings, organic traffic growth, and organic conversions Identify technical SEO issues and coordinate fixes with developers Web Design & Development (Performance-Focused) Oversee landing page design and website optimization for conversion Collaborate with developers and designers to implement CRO improvements Identify UX/UI friction points impacting demo bookings Recommend layout, messaging, and structural changes based on performance data Ensure website speed, mobile responsiveness, and technical health QA new pages and funnels before launch Support integration of tracking tools, pixels, CRM forms, and automation workflows Maintain alignment between brand messaging, SEO structure, and paid campaign objectives *This role does not require deep coding expertise but does require strong understanding of web performance, conversion architecture, and marketing-driven site improvements. Funnel & KPI Management Track and report on: Cost per lead Cost per booked demo Cost per completed demo Cost per acquisition (CPA) Customer acquisition cost (CAC) Organic traffic growth Organic conversion rates Landing page conversion rates *Identify drop-offs across paid and organic funnels and recommend optimization strategies. *Maintain structured weekly reporting tied directly to revenue impact. Vendor Coordination Work alongside paid media, SEO, and development vendors Monitor deliverables and performance benchmarks Escalate underperformance and recommend corrective actions Ensure vendor execution aligns with revenue goals Revenue & Sales Alignment Collaborate with SDRs and Sales teams to monitor lead quality Adjust targeting, messaging, and keyword strategy based on close-rate feedback Ensure clean attribution tracking from marketing to closed revenue Testing & Optimization Run structured A/B tests across ads, landing pages, and messaging Document results and scale winning strategies Continuously improve conversion rates while reducing CAC 2–4 years experience in performance marketing (paid + organic) Hands-on experience building campaigns inside Meta and Google Ads Working knowledge of SEO tools (SEMrush, Ahrefs, GSC, GA4, etc.) Strong understanding of conversion rate optimization principles Experience collaborating with web developers and designers Understanding of landing page architecture and funnel psychology Strong reporting and analytical discipline Comfortable working in a remote, KPI-driven environment Preferred: Experience working with a staffing company, recruiting agency, or talent marketplace Experience writing content for marketplace or platform-style websites (browsing, service categories, self-service models) System and Work Setup Requirements: A stable and high-speed internet connection preferably 25 MBPS or higher with backup in cases of power interruption or service provider issues. Own PC/laptop with 8GB RAM, and a processor of Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher; Windows 10 or above / Catalina 10.15 or newer; with up-to-date web browsers, and security software, 500GB/128 SSD storage Headset/earphone with noise cancellation and webcam at 720p or higher resolution A designated, quiet, and well-organized workspace free from distractions to facilitate focused work Permanent remote work setup Competitive starting rate paid in USD Internet Allowance HMO insurance (PH) Paid US holidays Paid Vacation and Sick Leaves