CMO/Marketing Director

Company Description The company is an emerging new online marketplace based in Helsinki, focused on building a strong market presence and sustainable growth. Team members collaborate across functions to develop innovative offerings and customer-centric solutions. The working culture emphasizes accountability, open communication, and data-driven decision-making. Joining the company offers the opportunity to shape brand direction, influence strategic decisions, and contribute to long-term success in a dynamic environment.

Role Description The CMO/Marketing Director is a full-time, hybrid role based in Helsinki, with flexibility for partial work from home. This role leads the overall marketing strategy, including brand positioning, campaign planning, and performance tracking across channels. Daily responsibilities include overseeing market research, coordinating public relations activities, managing marketing budgets, and aligning marketing initiatives with sales objectives. The CMO/Marketing Director collaborates closely with leadership and cross-functional teams to drive customer acquisition, retention, and revenue growth. The role also involves building and mentoring the marketing team, setting clear KPIs, and ensuring consistent, impactful messaging in all external communications.

Qualifications

• Ability to design and execute comprehensive Market Planning and Marketing Management strategies.
• Strong skills in Market Research to analyze trends, customer needs, and competitive landscapes.
• Experience in managing Public Relations efforts, including media relations and brand reputation.
• Demonstrated capability to collaborate with Sales teams to align go-to-market plans and support revenue goals.
• Proven leadership experience in senior marketing roles, preferably in growth-oriented organizations.
• Strong analytical skills, including comfort with marketing metrics, dashboards, and ROI analysis.
• Excellent communication and presentation skills in en_US, with the ability to influence stakeholders.
• Experience managing and developing high-performing marketing teams in hybrid work environments.
• Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field is preferred.
• Familiarity with digital marketing channels, brand-building strategies, and modern marketing tools and platforms.