Commercial Lead

About the Role This is a foundational commercial hire at a fast-moving robotics startup building multi-mission ground robots for emergency response, industrial operations, and defense. You'll work directly alongside the CEO to accelerate founder-led sales, own strategic accounts, and shape the go-to-market motion from the ground up — with growing autonomy as the company scales. What You'll Do Co-own top- and mid-funnel sales motions alongside the CEO across industrial, municipal, and defense customer segments. Lead discovery, outreach, and field demonstrations with prospective customers. Manage early accounts and support pilots, deployments, and renewals through the full lifecycle. Convert early wins into multi-site, multi-year agreements and long-term partnerships. Track all touchpoints, follow-ups, and stakeholder progress in CRM (HubSpot/Notion). Use lead-sourcing and enrichment tools to build and grow the sales pipeline. Build and manage relationships with municipal fire and police departments, distribution partners, and defense integrators. Write proposals for RFPs, RFIs, and government grants; engage program managers and end-users to surface needs. Conduct market research and develop tailored value propositions based on buyer priorities and technical fit. Improve GTM workflows including CRM structure, playbooks, partner documentation, and pricing models. Collaborate cross-functionally with engineering, product, and operations to translate customer needs into product priorities. Coordinate logistics for trade shows, pilots, and demo events. What We're Looking For 5+ years of B2B enterprise sales experience in robotics, defense, or industrial sectors, with a track record of managing long, multi-pilot sales cycles. Proven experience selling to private industry, municipal agencies, and/or defense programs. Hands-on experience with HubSpot and Notion for CRM management and sales workflow standardization. Experience writing proposals for RFPs, RFIs, and government grants. Ability to build, manage, and scale channel and partnership programs (alliances, integrators, strategic partners). Experience leading pilots, field trials, and deployments, and navigating procurement and contracting processes. Strong cross-functional collaboration skills; comfortable translating customer insights into product priorities. Background engaging government or defense program managers and end-users to inform solutions. Compensation & Benefits Salary range: $90,000 – $140,000 USD annually. Visa sponsorship is available. Location On-site in Austin, TX .