Communications Manager

Great People Work Here. Twinings & Co has a proud history spanning over 300 years and operates on a global scale. With strong brand positioning we are viewed as a market leader in our field. The Australian operations continue to enjoy a positive growth trajectory. We are a high performing business that is focused on employing the best talent in the market to deliver on the business’ clear vision for success. Job Purpose The Communications Manager plays a critical role in translating brand and consumer experience strategies into executable plans and integrated consumer-facing experiences. Acting as the operational hub across internal teams and agency partners, this role is responsible for coordinating and driving the end-to-end delivery of campaign & always-on experience initiatives. The role brings structure, clarity and momentum to complex projects, ensuring activities are delivered on time, on budget and to a high standard. We're looking for a highly organised self-starter who naturally takes ownership and drives work forward. You thrive on bringing structure to complexity, building delivery plans, coordinating multiple stakeholders and ensuring nothing falls through the cracks. Comfortable working independently, you're proactive, solutions-oriented and energised by turning strategy into action through clear plans, strong organisation and exceptional follow-through. Note: It is a 12-month fixed term Parental leave cover role. Key Responsibilities Integrated Planning & Delivery Translate annual plans, campaign strategies and comms priorities into clear, actionable delivery roadmaps. Coordinate the end-to-end delivery of brand, CX, content, and digital initiatives. Manage project timelines, milestones, dependencies and critical paths to ensure delivery against business objectives. Proactively identify risks, bottlenecks and resource requirements, implementing solutions before issues impact delivery. Drive accountability across stakeholders to ensure projects remain on track. Campaign & Content Execution Manage the delivery of integrated campaigns across paid, owned and earned channels. Develop project plans and coordinate execution across internal teams and external agency partners. Support content planning, production and distribution across multiple touchpoints. Coordinate briefing, feedback, approvals and implementation processes to ensure work is delivered efficiently and effectively. Agency Management Lead day-to-day relationships with creative, media, digital, research and production agency partners. Ensure agencies are clear on objectives, timelines, deliverables and expectations. Coordinate agency outputs and manage project workflows from briefing through to completion. Foster collaborative relationships that drive efficiency, quality and continuous improvement. Governance & Workflow Management Own project tracking, workflow management and delivery reporting processes. Ensure appropriate governance, approvals and stakeholder sign-off processes are followed. Maintain visibility of project status, priorities and delivery risks across the business. Continuously improve ways of working, processes and systems to enhance team effectiveness. Learning & Optimisation Partner with media, insights and analytics teams to review campaign performance and identify learnings. Ensure campaign and project insights are captured and incorporated into future planning and execution. Support a test-and-learn culture focused on continuous improvement and delivery excellence. Ideal Experience 5+ years' experience in marketing, consumer experience, campaign management, project management or related disciplines. Either within an external agency or internal agency environment. Experience managing complex projects involving multiple stakeholders and agency partners. Proven ability to build and manage delivery plans, workflows and project timelines. Experience working with project management tools will be viewed favourably. Experience working across content, media, digital and ecommerce channels. Strong stakeholder management skills with the ability to influence and coordinate across functions. Experience within FMCG, retail or consumer-focused businesses preferred. Comfortable working in a fast-paced, highly cross-functional environment. Success Profile Organised and delivery-focused. Strong communicator and collaborator. Commercially minded with attention to detail. Comfortable balancing strategic intent with day-to-day execution. Able to independently manage projects and drive work forward through multiple stakeholders. Skills, Knowledge and Expertise Tertiary qualification in marketing or data analytics 5+ years experience working with CDP and CRM platforms Retail/FMCG/CPG experience preferred Good communication, presentation and stakeholder management skills Ability to train and onboard teams, identifying relevant training tactics for differing stakeholders Significant experience of utilising a CDP and CRM Experience of delivering quantifiable business benefits through personalised marketing campaigns Experience with data science, and able to work with data to derive actionable insights related to personalising the consumer experience Proficiency in design, HTML5, CSS and advanced technical aspects of email marketing (preferred) Highly motivated, adaptable leader with the ability to deliver in a timely and professional manner Motivated by a consumer focus and committed to delivering innovative, data-driven personalised consumer experiences Building effective relationships with internal and external stakeholders at multiple levels in a global, regional and local team Strong analytical, problem-solving and decision-making skills with exposure to working with both marketing and technical teams Benefits Additional 1% Superannuation Flexible / Hybrid working options Birthday Day Leave Discounted Twinings Co products Access to LinkedIn Learning Access to ABF Networking, connect, collaborate, and grow across the ABF Group.