Communications Specialist

Overview Rouya Consultancy is seeking a dynamic communications professional to join our growing Communications Department. The ideal candidate will bridge strategic communications and media relations — helping shape narratives, manage client visibility, and execute impactful campaigns across media, cultural, and public platforms. This role requires a strong communicator with an eye for detail, a talent for storytelling, and the ability to manage relationships across stakeholders, journalists, and creative teams. Whether crafting a strategic plan, pitching to the press, or supporting on-site activations, you’ll play a key role in bringing our clients’ voices to life. Key Responsibilities Strategic Communications Support in the development and implementation of integrated communications strategies for clients and internal projects. Draft, edit, and localise written materials including key messages, speeches, talking points, and press releases in English and/or Arabic. Conduct research on industry trends, target audiences, and competitor positioning to inform campaign strategies. Contribute to the creation of high-level presentations, reports, and proposals. Collaborate with project leads and creative teams to ensure brand consistency and narrative alignment. Media Relations Build and maintain relationships with journalists, editors, and media outlets across the UAE and wider region. Develop press kits and coordinate media outreach, interviews, and coverage opportunities. Write and distribute media materials, including press releases, media alerts, and feature stories. Monitor and analyse media coverage to identify opportunities and insights. Provide on-site media support at client events, openings, and activations. Content & Reporting Contribute to content calendars, newsletters, and social media strategy. Develop client reports (weekly, monthly, and post-campaign) tracking deliverables, reach, and impact. Maintain communications databases and press lists, ensuring accuracy and relevance. Internal & Administrative Participate in client meetings, briefings, and workshops; document and follow up on action points. Prepare correspondence, documentation, and client deliverables in coordination with relevant departments. Qualifications Strong written and verbal communication skills in English (Arabic fluency a strong advantage). Demonstrated understanding of UAE media landscape and cultural context. Proven ability to manage multiple projects and deadlines with attention to detail. Proficiency in Google Suite and media monitoring/reporting tools. Collaborative, proactive, and adaptable mindset. Preferred Qualifications Experience working with government or cultural sector clients. Familiarity with media outreach campaigns, influencer engagement, and brand positioning. Fluency in Arabic.