Community Manager – AI & Data (Entry-Level, Full-Time, Remote)

About the Role

Casual Fridays is a creative agency helping hotels and resorts show up smarter and stronger online. We’re hiring two Community Managers to own the day-to-day conversation happening on our clients’ social channels — and to help us rebuild how that work gets done.

This is a hybrid of two things. The first is classic community management: monitoring comments, DMs, and reviews across hotel and resort brand accounts, replying in-brand, and knowing when something needs to go up the chain. The second is the part we’re genuinely excited about — we want someone who, once they know the work, starts asking how to make it faster. Feeding FAQ documents into an AI assistant so responses draft themselves. Turning a messy spreadsheet of platform data into a real monthly report. Testing a tool and telling us whether it’s worth keeping.

We are being upfront: nobody has this fully figured out, including us. If you like the idea of being early to something and building the system rather than inheriting it, this role has a lot of room in it.

Who We’re Looking For

This is an entry-level role. What matters more than years of experience is that you’re current on what AI tools can actually do and you’re not intimidated by figuring out a new one. You’ll do well here if you:

• Write clearly and naturally in English — this is a public-facing writing role
• Have good instincts about tone, and about what a real person on the other end of a message needs
• Enjoy finding the inefficiency in a process and proposing a better version
• Are comfortable with data — spreadsheets, structuring information, spotting when a number looks wrong
• Have judgment: you can tell the difference between a routine question and something the client needs to see today

Key Responsibilities

Community Management (Core)

• Monitor and respond to comments, DMs, and reviews across assigned hotel and resort brand channels
• Engage positively with brand communities following pre-set guidelines — likes, replies, thank-yous
• Hide or action spam and off-brand content per platform guidelines
• Identify sensitive, negative, or urgent situations and escalate to the Account Team with clear context
• Maintain a 24-hour response standard across all assigned channels, including weekends
• Work primarily inside social management tools such as AgoraPulse or Sprout Social

AI Workflows & Automation

• Help build and maintain FAQ and knowledge documents that power AI-assisted response drafting
• Test AI tools and connectors (Claude, ChatGPT, Gemini, NotebookLM and similar) against real community management tasks and report back on what works
• Propose and prototype improvements to how community management gets executed — not just follow the process, but improve it
• Document any workflow you build so the rest of the team can use it
• Collaborate with our internal AI lead on rollouts that touch other parts of the agency

Data & Reporting

• Support monthly client reporting: pull performance data from Meta Business Suite and other native platform sources
• Organize that data into clean, structured spreadsheets that can be reused month over month
• Help move reporting away from manual assembly and toward AI-assisted, templated, or dashboard-based outputs
• QA data for accuracy and consistency before it reaches the Account Team or the client
• Flag patterns worth a closer look — engagement drops, recurring complaints, content that overperforms

Internal Coordination

• Attend Tuesday team meetings — both Community Managers overlap on Tuesdays so everyone stays connected
• Coordinate clean handoffs with your counterpart on rotating coverage days
• Support Social Media Coordinators and the Account Team with overflow tasks during quieter coverage periods
• Maintain internal task reports and keep process documentation current

Must-Have Skills

• Strong English communication, written and spoken
• Degree completed or in final stages in data science, computer/systems engineering, statistics, marketing, communications, or a related field
• Working comfort with spreadsheets — Google Sheets or Excel, including formulas and cleaning messy data
• Hands-on curiosity with AI tools, and the patience to test something until it works
• Sound judgment about what to answer, what to hide, and what to escalate
• Comfortable with Google Docs, Sheets, Drive, and Monday.com
• Availability to work a rotating schedule that includes weekend coverage days

Nice-to-Have

• Familiarity with AgoraPulse, Sprout Social, Air.inc, or similar social management platforms
• Meta Business Suite or native platform analytics experience
• Python, SQL, or any scripting or automation background
• Experience with APIs, connectors, or automation tools (Zapier, Make, MCP connectors, or similar)
• Data visualization or dashboard building (Looker Studio, Sheets dashboards, or similar)
• Proficiency or experience in Canva
• Interest in hospitality, travel, or lifestyle brands

Traits of a Great Fit

• When your queue is quiet, you ask for more — or you go find something worth improving
• You think outside the box and you’re comfortable saying “I think there’s a better way to do this”
• You stay level-headed when a comment is a complaint
• You’re early in your career and treat that as an advantage, not a limitation
• You align with our company values:

1. Play with Passion and a Positive Attitude
2. Do Something Today to Be Better Today
3. Continuously Exceed Expectations
4. Listen Thoughtfully, Speak with Clarity
5. Embrace Challenges with Resilience

Why Join Casual Fridays

• Be part of a remote-first team that values people and purpose
• Work with high-profile hospitality brands across the U.S. and beyond
• Build the systems rather than inherit them — this function is being brought in-house and shaped from the ground up
• Collaborate in a team that values clear communication and creative ownership
• Enjoy structured onboarding, bi-weekly 1:1s, and regular Zoom/Google Meet sessions

How to Apply

Send your application to [email protected] with the subject:

“Community Manager Application – [Your Name]”

Include:

• Your resume (PDF format: Lastname.Firstname.CommunityManager.pdf)
• A brief email introducing yourself and why this role is a fit for your experience
• One short paragraph on an AI tool you’ve actually used — what you used it for, and what you’d do differently next time
• Optional: a portfolio, a dashboard, a script, or any process you’ve helped streamline