Consultant - Content Strategist

Who are we and what do we do? BrowserStack is the world's leading software testing platform powering over two million tests every day across 22 global data centers. BrowserStack's products help developers build bug-free software for the 5 billion internet users accessing websites and mobile applications through millions of combinations of digital environments—devices, browsers, operating systems, and versions. We help Tesco, Shell, NVIDIA, Discovery, Wells Fargo, and over 50,000 customers deliver quality software at speed by moving testing to our Cloud. With BrowserStack, Dev and QA teams can move fast while delivering an amazing experience for every customer. BrowserStack was founded by Ritesh Arora and Nakul Aggarwal in 2011 with the vision of becoming the testing infrastructure for the internet. We recently secured $200 million in Series B funding at a $4 billion valuation in June 2021. At BrowserStack we solve real problems—each day is a unique challenge and an opportunity to make a difference. We strive to be open, transparent, and collaborative, so no feat is too big to achieve. BrowserStack is an extension of its people and a place where they can grow both professionally and personally. To that effect, we’re humbled to be recognized by leading organizations around the world: BrowserStack is Great Place to Work-Certified™ 2020-21 Named “SaaS Startup of the Year” in 2022 by SaaSBOOMi Ranked in Forbes Cloud 100 in 2021 - for the second time Featured in LinkedIn Top Startups India 2018 Location: This is a fully remote position, open to candidates residing anywhere in India. Role in a Nutshell We are looking for a Content Strategist with a strong foundation in SEO-driven content marketing. You will help us scale our content engine by building topical and generative authority, analyzing SERPs and generative outputs, and creating high-quality content that drive measurable results. This role combines content strategy, SEO, and GEO expertise. You’ll work closely with AI tools and internal teams to create high-quality content, build partnerships, and earn backlinks that boost BrowserStack’s visibility and authority. Desired Experience: 2–5 years of hands-on experience in long-form SEO content writing (internships/freelance included). Strong grasp of SEO fundamentals: search intent, topical authority, on-page optimization, and internal linking. Working knowledge of Generative Engine Optimization (GEO) and AI-driven content discoverability. Proven experience driving content partnerships and backlink acquisition through outreach. Fluency in AI-assisted content workflows using LLMs to scale ideation, creation, and optimization. Exceptional writing and editing skills, with the ability to simplify complex technical topics for developer and enterprise audiences. What will you do? Conduct keyword research, SERP analysis, and generative engine analysis to identify content gaps, search intent, and high-impact formats. Write, edit, publish, and optimize long-form SEO content to build topical and generative authority across priority themes. Repurpose and distribute content across Medium, Dev.to, and relevant third-party platforms. Engage in relevant subreddits, spark authentic developer conversations, and convert community insights into content opportunities. Create and grow niche subreddits aligned with core themes to expand organic reach. Identify and execute third-party partnerships, outreach campaigns, and guest placements to earn high-quality backlinks. Track and improve backlink acquisition performance while building scalable link-building systems. Leverage LLMs and AI tools to accelerate ideation, drafting, and optimization while maintaining high editorial standards.