Consumer Research Manager

As Consumer Research Manager, you are the consumer insights function for GoMining marketing. You report directly to the CMO and work in a pair with the Brand Director: you produce the evidence, together you produce the brand strategy. You will establish the baseline that brand OKRs are set against, and you will own the research programme from question to decision — including the agencies who execute it. Responsibilities Build and own the consumer research programme: market sizing, segmentation, consumer usage & attitudes, brand health tracking, brand lift and more. Establish the brand and category baseline: awareness, consideration, differentiation, trust and barriers — by market and segment. Run concept, proposition, messaging and creative testing for brand and GTM launches, before spending commits. Own audience segmentation and the personas the whole marketing function uses — and keep them alive rather than filed. Run qualitative work directly where speed matters: user interviews, focus groups, community listening. Own research vendor relationships and briefs (brand trackers and ad-hoc studies), including scope, cost and quality control. Combine attitudinal research with behavioural and performance data from shared analytics colleagues to explain why, not just what. Track the competitive and category landscape as a standing input, not an occasional deck. Turn findings into decisions: recommendations that name the trade-off, not reports that describe the market. Build the measurement framework that makes brand and marketing OKRs verifiable quarter over quarter. 5+ years in consumer insights, market research or brand strategy — client-side, agency-side or both. Hands-on experience running brand health trackers and U&A studies: you have written the questionnaire, not only read the report. Strong quantitative skills — sampling, significance, weighting — and genuine qualitative craft. Experience managing research agencies and briefing them well enough to get useful output. You translate data into a recommendation and defend it in a room with commercial leaders. Experience with multi-market research and the comparability problems it creates. Experience building an insights function from zero. Fluent English. Nice to Have Crypto, fintech or investment-product category experience. Familiarity with product analytics tools and working alongside data teams. Professional growth: support for courses, conferences, and English learning (up to 100% coverage). Work-life fit: remote or hybrid format with flexible hours across international teams. Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year Recognition programs: structured performance reviews and team awards. Team culture: retreats in international locations (for example, company apartments in Cyprus).