Content Creator

Who we are Meyer has been manufacturing cookware since 1972. Today our 11 factories produce more than 120,000 pans a day, 300 days a year, and employ over 3,500 people. Our portfolio of 17 brands — including Hestan, Anolon, Circulon, Farberware, Rachael Ray, KitchenAid, Great Jones, Ruffoni, and Anyday — is distributed in 30 countries, sold in 4,000 retail stores, carried on 90 digital platforms, and supported by 30 e-commerce sites we own and operate ourselves. We created the first flat-bottom wok, the first hard-anodized nonstick cookware, and the first cookware with a titanium nanobond cooking surface. We're headquartered in Vallejo, California, and our mission is to nourish human connection by inspiring joy for every chef. The role Your mission is to turn our products, our team, and our journey into content people come back for: trend-aware short-form video, images, and any other formats that convert viewers into followers and followers into buyers. You'll work with our creative leads to strategize, plan, and film. This is a role with real creative ownership — we're hiring you for your eye and your instincts, not to execute someone else's calendar. You'll shape how our brands show up on all social media platforms, driving creativity, performance, and community connection, while helping elevate creative direction across the broader social team. You will be on camera. You will hold the camera. You will cut the edit. If that combination sounds like your favorite kind of day, keep reading. What you'll do Work with our Video Product Manager for our social channels — what we make, why we make it, and what it's supposed to do Film yourself and others: unboxing videos, product demonstrations, behind-the-scenes, team features, episodic series, memes, everything social Edit your own work in CapCut (desktop) or Premiere. Produce lo-fi graphics and design assets to support posts (Canva, Figma, Photoshop, or similar) Write copy that's fluent in both internet-speak and brand-speak Pitch ideas constantly — including the memes What we’re looking for Proven success growing a social account, with a portfolio or account examples (required) A strong eye for cookware: you understand what makes a pan look aspirational on camera Self-sufficiency in filming and editing Comfort in front of the camera as an on-screen presence Fluency in short-form trends, hooks, and best practices across Reels and Tiktok You can turn around your own graphics — nothing precious, just fast and on-brand You scroll a lot and it shows — breaking news, cultural shifts, the latest trend, slang, creator drama An improviser's mindset: you meet opportunities and problems as a "yes, and" Strong verbal and written communication — you can sell an idea in a room Genuinely social. You make friends with anyone, because you never know where the next idea comes from Nothing here is ever the same twice Empathy: you can put yourself in the shoes of the person watching, make a smart guess about what they'll enjoy, and not be precious about ideas that don't land Organized enough to juggle multiple brands, channels, and deadlines without dropping details Hybrid role based at our Vallejo, CA headquarters Experience with paid social or working alongside a performance marketing team $75,000 to $85,000, DOE #LI-TP1