Content Creator & Social Media Specialist

Description Help Shape the Future of Modern Mobility Role Overview This role sits at the center of Travelpro’s transformation—from a trusted legacy brand into a design-led, consumer-obsessed modern mobility company . The Content Creator & Social Media Specialist is responsible for bringing the Travelpro brand to life through compelling content, engaging storytelling, and meaningful customer interactions. This role combines content creation, social media management, copywriting, community engagement, and SEO-focused content development to support product launches, brand campaigns, and customer engagement across digital channels. Success in the first 6–12 months includes increasing content velocity through effective use of AI-powered tools, improving social engagement, strengthening organic reach, and building a more consistent and compelling brand voice across touchpoints. By bringing the Travelpro brand to life through compelling storytelling and authentic content, this role helps increase visibility, build customer connection, and support growth across owned, earned, and social channels. This role partners closely with Product, Ecommerce, CRM, Creative, Retail, Amazon, and agency partners to create content that inspires travelers and drives business results. What You’ll Do Create engaging social-first content across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms. Capture authentic photo and video content using mobile devices and lightweight production tools in the office, at events, in retail environments, airports, and travel destinations. Write compelling copy for social media, emails, blogs, landing pages, product launches, and marketing campaigns. Develop and maintain blog, editorial, and SEO-focused content that supports organic traffic growth, product education, and brand storytelling. Partner with Ecommerce, Product, and Marketing teams to create search-optimized content that improves discoverability and product consideration. Manage day-to-day social publishing and scheduling through Sprout Social and other content management platforms. Monitor community engagement, respond to comments and messages, and help foster meaningful customer conversations. Collaborate with Creative partners to develop content assets that support campaign, brand, and product priorities. Identify social trends, cultural moments, creator opportunities, and emerging content formats that strengthen brand relevance. Support influencer programs through content coordination, content collection, and campaign execution activities. Assist with content and social performance reporting and provide recommendations for optimization. Maintain a consistent and distinctive Travelpro brand voice across all customer-facing channels. What It Takes 2–3 years of experience creating content and managing social media for consumer brands. Experience writing marketing, editorial, social, and ecommerce content. Demonstrated ability to create engaging photo and video content for social platforms. Experience creating SEO-informed content and an understanding of keyword research, search intent, and content optimization best practices. Familiarity with AI-powered content and productivity tools (e.g., generative AI for copy, visuals, video, and insights) and ability to leverage them to increase content velocity, optimize performance, and enhance creativity. Experience working cross-functionally with creative, marketing, ecommerce, and agency partners. Capabilities Creative storyteller with strong writing, editing, and content creation skills. Strong execution mindset with the ability to move quickly and produce high-quality work. Excellent communication and collaboration skills. Data-informed approach to content optimization and audience engagement. AI-enabled creator mindset, leveraging emerging tools to accelerate ideation, streamline workflows, and continuously improve content quality and efficiency. Naturally curious about culture, travel, consumer behavior, and emerging social trends. Why this role matters Travelpro’s growth depends on our ability to consistently deliver compelling brand stories, product launches, and customer experiences across an increasingly complex marketing ecosystem. This role helps humanize the brand by creating authentic stories, engaging with customers, and showing how Travelpro products fit into real travel experiences. Success in this role will strengthen brand relevance and boost us to the #1 or #2position in social media, increase audience engagement, support organic growth, and create a more consistent and compelling presence across every channel where consumers discover and interact with Travelpro. Qualifications Bachelor’s degree in Marketing, Business, Communications, Journalism, Digital Media, or equivalent experience. Experience with social media management platforms such as Sprout Social. Experience with content management systems and SEO best practices. Proficiency creating content using mobile devices, social editing tools, and creative software. Portfolio demonstrating social content creation, copywriting, editorial content, and storytelling capabilities. Working Environment Hybrid office environment with hands-on interaction with physical products Occasional travel for vendor development, market research, and inspiration What We Offer A Culture Built for Growth: We believe in collaboration, accountability, innovation, and continuous improvement. We move fast, support one another, and challenge ourselves to keep evolving. Flexibility & Wellbeing: Flexible Time Away, company-paid holidays, and hybrid work flexibility. Comprehensive Benefits: Medical, Dental, Vision, Health Savings Accounts, and wellness programs. Invest in Your Future: 401(k) company match. Community & Connection: Employee-led engagement initiatives focused on wellbeing, collaboration, and creating a workplace where everyone belongs. About Travelpro® Travelpro® was founded by airline pilot Bob Plath, whose firsthand travel experience inspired the invention of the original Rollaboard® suitcase — changing modern travel forever. Today, we are building on that legacy as we evolve into a modern mobility and travel lifestyle brand designed for today’s global traveler. Our products combine aviation-level performance with elevated design, helping ambitious people move confidently through every journey. Travelpro® Tested by the Best. Designed for What’s Next. Travelpro® is an equal opportunity employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other protected characteristic under applicable law. Travelpro® is a drug-free workplace.