Content & Editorial Strategist

Content and Editorial Strategist Pella, IA Position Summary The Content & Editorial Strategist defines how brand messaging is expressed through content. This role turns brand strategy into clear narratives, content priorities, and editorial direction, ensuring what is created across channels is intentional, consistent, and effective. Key Responsibilities: Define content strategy and editorial direction aligned to brand and campaign priorities Translate brand messaging into clear narratives, themes, and content frameworks Establish what content should be created, why it matters, and how it connects across channels Set editorial priorities and guide how content supports broader marketing efforts Partner cross functionally to ensure content is aligned to campaign strategy and execution plans Guide content development to ensure clarity, quality, and consistency of voice and storytelling Ensure content works as a connected system, not one-off assets across channels and touchpoints Identify opportunities to simplify, scale, or improve content based on performance and needs What This Role Is Accountable For: Clarity and strength of content strategy and editorial direction Consistency of voice, tone, and storytelling across all content Alignment between brand messaging and content execution Effectiveness and cohesion of content across channels Qualifications: Bachelor’s degree in marketing, communications, journalism, or related field (or equivalent experience) 5+ years of experience in content strategy, editorial, or brand storytelling Experience developing content strategies across multiple channels and formats Strong ability to translate brand strategy into clear, actionable content direction Excellent writing, editing, and storytelling skills Ability to work across teams and guide work without direct ownership of all execution