Content & Growth Marketer

About Otake

Otake is a digital identity platform that helps people create one smart personal page for contacts, social links, portfolio, services, booking, QR sharing, and more.

The product is already live and growing. Now we’re looking for a Content & Growth Marketer who wants to help us build the next stage of Otake’s marketing.

This is a hands-on role.

We are not looking for someone who only creates content plans, writes a few posts, and waits for the next task.

We’re looking for a proactive marketer who can bring ideas, test them, create content, launch experiments, analyze results, and improve what happens next.

What this role is about

Content will be one of the core parts of your work, but this is not just a content creator or SMM position.

You’ll work closely with our CEO / Founder and product team on marketing ideas, positioning, experiments, growth opportunities, and execution.

We want someone who can:

- spot a trend, opportunity, user problem, competitor idea, or strong hook;

- understand how it could be used for Otake;

- turn it into a real marketing idea or experiment;

- write the script or copy;

- create and edit the content;

- publish it;

- analyze the result;

- decide what should be improved, scaled, or stopped.

We care a lot about execution.

You do not need to be a professional filmmaker or motion designer, but you should be able to create short-form content that feels intentional, modern, engaging, and ready to publish.

If your maximum in video editing is one static shot with animated text in CapCut, this role is probably not the right fit.

What you’ll do

Your initial focus will be content and organic growth:

- Generate content and marketing ideas proactively.

- Research trends, formats, hooks, competitors, creators, and references.

- Create concepts and scripts for Reels, TikTok, YouTube Shorts, LinkedIn, and other relevant channels.

- Edit short-form videos yourself using CapCut, Premiere Pro, DaVinci Resolve, or similar tools.

- Make creative decisions around pacing, cuts, captions, music, structure, storytelling, and visual presentation.

- Create simple graphics, carousels, Stories, thumbnails, and social assets in Figma or Canva.

- Write clear English hooks, captions, CTAs, and marketing copy.

- Publish and adapt content for different platforms.

- Repurpose strong ideas into multiple formats.

- Test different messages, hooks, CTAs, audiences, and creative approaches.

- Analyze views, retention, engagement, clicks, registrations, and conversions.

- Use results to improve the next iteration.

As you grow into the role, you’ll also gradually work with:

- creators and micro-influencers;

- ambassadors and partnerships;

- outreach and communication in English;

- communities such as Reddit, Indie Hackers, LinkedIn, and others;

- email and lifecycle marketing;

- Meta Ads and Google Ads experiments;

- landing-page messaging and conversion tests;

- GA4, UTM tracking, funnels, and attribution;

- audience and competitor research;

- new acquisition and growth channels.

We do not expect you to already be an expert in everything above.

What matters much more is that you learn fast, take ownership, and are willing to test new things.

What we’re looking for

- Strong understanding of content marketing and social media.

- Ability to take content from idea to publication independently.

- Real experience creating short-form content.

- Good video editing skills.

- Good visual taste and attention to detail.

- Understanding of hooks, pacing, storytelling, and retention.

- Ability to write clear marketing copy in English.

- English B2+.

- Ukrainian conversational level or higher.

- Understanding of Instagram, TikTok, YouTube Shorts, and LinkedIn.

- Basic understanding of marketing metrics.

- High level of initiative and ownership.

- Ability to work without constant step-by-step instructions.

- Ability to receive feedback and turn it into a stronger next version.

- Ability to finish what you start.

We care more about what you have actually created and shipped than the exact number of years on your CV.

You’ll probably be a strong fit if you

- regularly notice interesting ads, videos, hooks, trends, and marketing ideas;

- can explain why a particular piece of content works;

- enjoy turning raw ideas into finished content;

- are comfortable opening an editor and making the content yourself;

- proactively bring ideas instead of waiting for tasks;

- care about retention, registrations, conversions, and growth — not only likes;

- can work with imperfect information;

- move quickly without becoming chaotic;

- bring possible solutions, not only problems;

- want more responsibility as you prove that you can handle it.

Nice to have

- Experience with SaaS, startups, apps, or digital products.

- Experience working with an international or US audience.

- Strong short-form video portfolio.

- Creator / influencer outreach experience.

- Meta Ads or Google Ads experience.

- GA4 and UTM experience.

- Email marketing experience.

- Community marketing experience.

- Product analytics / funnel understanding.

- Figma or Canva skills.

- Experience using AI tools for research, ideation, copy, design, or video production.

- Your own content project, channel, social account, community, or marketing experiment.

This role probably isn’t for you if

- You only want to work on marketing strategy.

- You don’t want to create or edit content yourself.

- You mainly want to coordinate designers, copywriters, or video editors.

- You need a detailed task for every small action.

- You prefer discussing ideas more than shipping them.

- You don’t care about visual quality.

- You dislike analytics and experimentation.

- You only want to manage one social media account.

How we work

Otake is a small product team.

You’ll work directly with the CEO / Founder, PM, designer, developers, and QA.

We keep the process simple:

- a small number of clear priorities each week;

- Jira for tasks and deadlines;

- Confluence for documentation;

- direct communication with the product team;

- fast feedback;

- room to propose and test your own ideas;

- decisions based on results rather than endless presentations.

We expect independence, but you won’t be left alone without context or support.

Growth opportunity

This is not a role where you’ll spend the next few years simply scheduling social media posts.

You’ll have the opportunity to influence how Otake acquires users, communicates with its audience, works with creators, launches campaigns, tests new channels, and builds its marketing engine.

If you consistently deliver strong results and take ownership, the role can grow significantly together with the company — toward Growth Marketer, Growth Lead, or Marketing Lead.

What we offer

- Fully remote work.

- Full-time position.

- Direct influence on a live product.

- Direct communication with decision-makers.

- Very little corporate bureaucracy.

- Space to propose and test your own ideas.

- Support from the design and product teams.

- Access to the tools needed for the job.

- Opportunity to grow your responsibility together with the company.

Compensation: $500–1,000/month depending on experience, execution level, and scope of responsibility.

For an exceptional candidate who can independently own a significantly broader part of marketing end-to-end, we’re open to discussing a higher compensation package.

Selection process

We take the selection process seriously because we’re looking for someone who can actually execute, not only talk about marketing.

Shortlisted candidates may receive a small practical task related to real work they could do at Otake.

We especially want to see real examples of work you personally created: videos, content, campaigns, pages, social accounts, or marketing experiments.

When applying, be ready to explain:

- what you personally created;

- what your role was;

- why you made those decisions;

- what result you achieved;

- what you would improve next time.

If this sounds like the kind of role where you could genuinely make an impact, we’d love to hear from you.