Content Manager

Position Overview

Contractor Click is looking for an experienced Content Manager to lead and manage client website content strategy, content production, and quality control. This is not simply a writing role - the Content Manager is responsible for building cohesive content strategies that help home improvement and home service contractors improve their visibility across Google Organic Search, Google Maps, and AI Search.

The Content Manager manages content writers, oversees client content roadmaps, works closely with the SEO and Website teams, and ensures content is produced accurately, strategically, and on time.

Key Responsibilities

Content Strategy & Planning

• Develop and manage client website content strategies.
• Build and maintain topical maps and content roadmaps.
• Plan website service pages, location/CD pages, supporting website content, and blog content.
• Identify content gaps and opportunities across client websites.

Research & Optimization

• Conduct and oversee keyword, entity, semantic, and topical research.
• Implement NLP, semantic SEO, and micro-semantic optimization strategies.
• Build content ecosystems designed to strengthen topical authority and local relevance.

Content Production & Quality Control

• Lead, manage, and hold content writers accountable for quality and deadlines.
• Assign content projects and manage writer workloads.
• Review and QC content before it moves into implementation.
• Track client content progress and ensure content roadmaps continue moving forward.
• Develop and maintain content standards, SOPs, briefs, and quality-control processes.

Cross-Functional Collaboration

• Coordinate closely with SEO and Website teams to ensure requests, dependencies, and deadlines are completed.
• Communicate clearly so nothing falls through the cracks between content, SEO, and web production.

AI-Enabled Content Workflow

• Use AI to improve content research, planning, production, optimization, and QC.
• Humanize and improve AI-assisted content before publication.
• Take AI-assisted content and strengthen it through human expertise, editorial judgment, client knowledge, and strong SEO strategy.

Brand Voice & Systems Improvement

• Develop processes for capturing and maintaining each client's unique brand voice.
• Identify opportunities to improve, automate, and scale content production systems.

Supervisory Responsibilities

• Leads and manages content writers, including assigning projects, managing workloads, and reviewing output.
• Holds writers accountable to quality standards and deadlines, and provides direct, constructive feedback.
• Expected to collaborate closely with the SEO, Website, and Account Management teams.

What Success Looks Like

• Content projects are completed on time.
• Writers consistently meet quality and production expectations.
• Every client has a clear and active content roadmap.
• Content meets Contractor Click's SEO and editorial standards.
• SEO and Website teams receive what they need without unnecessary delays.
• Client content builds stronger topical and local authority.
• AI increases production efficiency without sacrificing quality.
• Content contributes to stronger rankings, visibility, leads, and deal flow.

Key Performance Indicators

• Content roadmap adherence - Target: Active, on-schedule roadmap for every client
• On-time delivery of content projects - Target: Consistent month-over-month
• QC pass rate on writer output - Target: Minimal rework, high first-pass quality
• Writer accountability - Target: Deadlines and quality standards consistently met
• Cross-team turnaround - Target: SEO and Website requests fulfilled within agreed timeframes

Qualifications

Required

• Strong experience in a digital marketing agency environment - agency experience is required.
• Experience with SEO-focused website content, including service pages, location content, and blog/supporting content.
• Experience managing and leading content writers, and holding team members accountable to deadlines and quality standards.
• Strong editing and quality-control experience with professional content.
• Experience with keyword and topical research, search intent, semantic SEO, NLP concepts, and entity/topical optimization.
• Experience with content mapping and building topical authority.
• Experience managing multiple client projects simultaneously and working cross-functionally with SEO and Website teams.
• Experience with project management platforms such as ClickUp, Asana, Monday.com, Teamwork, or similar.
• Comfortable using AI tools such as ChatGPT and Claude to accelerate research, briefs, topical maps, outlines, drafts, and QC.

Highly Preferred

• Experience writing or managing content for home service or home improvement businesses.
• Experience developing brand voice guidelines across multiple clients or accounts.
• Experience building or improving content production SOPs and workflows.

Remote Work Requirements

• Reliable high-speed internet connection.
• A dependable computer capable of running content and project management platforms, plus AI tools.
• Quiet home office free from distractions.
• Ability to manage multiple writers and client roadmaps at once.

Skills & Competencies

• Highly organized and detail-oriented, comfortable owning outcomes
• Strategic - understands not just what content needs to be created, but why it needs to exist and how it connects to the broader SEO strategy
• Comfortable managing people, giving direct feedback, identifying bottlenecks, and holding others accountable
• Continuously improves systems and processes rather than settling for "good enough"
• Understands that great content isn't about publishing more words - it's the right content, for the right search intent, with the right semantic and local signals
• Communicates a client's expertise in a way that builds trust and generates business
• AI-enabled - uses AI to accelerate work without letting it replace strategy or editorial judgment

Education

Preferred but not required:

• Bachelor's Degree in Marketing, Communications, English, Journalism, or a related field

Equivalent professional experience in content strategy and SEO-focused content management will be considered.