Content Manager, Localization

Content Manager, Localization About Tripadvisor The Tripadvisor Group connects people to experiences worth sharing, and aims to be the world’s most trusted source for travel and experiences. We leverage our brands, technology, and capabilities to connect our global audience with partners through rich content, travel guidance, and two-sided marketplaces for experiences, accommodations, restaurants, and other travel categories. The subsidiaries of Tripadvisor, Inc. (Nasdaq: TRIP), include a portfolio of travel brands and businesses, including Tripadvisor, Viator, and TheFork. Tripadvisor is looking for a Content Manager for our German market to develop outstanding, culturally-aligned experiences for a global audience. As a key representative of our users, you will ensure that our content fosters trust, resonates with local audiences, and increases conversion. You will be the bridge between global product vision and local cultural reality. This is a high-impact role where you will directly contribute to our business growth by improving user engagement and brand perception in one of our most important markets. You will be part of the Localization team and you will work with product, marketing, analytics, research, engineering, and design teams to influence every aspect of content creation. Job Location: Hybrid in the UK. This role is a hybrid position that requires 2 days per week in our London office. What You'll Do Craft, Adapt & Refine: Localize, write, edit, and transcreate clear, culturally-relevant, compelling content across all user-facing touchpoints. You’ll own the voice of your market, ensuring content is resonant, persuasive, and local-first. Shape the Content Strategy: Partner with product managers, UX designers, SEO, vendors, and researchers to define and execute content strategies for high-priority product features, from initial concept to launch. AI-native localization: manage LLM-driven workflows, help design prompts, and leverage machine translation to protect quality, maximize efficiency, and scale content volumes. Think as a user: Act as the voice of the traveller. You’ll synthesize local user research and market trends to challenge global assumptions and advocate for local user needs. Drive impact through testing: Initiate and support A/B tests on localized content to measure the impact on conversion, engagement, and traffic to inform content strategies. Collaborate and Iterate: Work seamlessly with cross-functional teams to ensure content is integrated into the design and development process from the beginning. Provide regular feedback to your global colleagues and contribute to a unified content strategy. Own and Maintain Quality: Ensure all content adheres to Tripadvisor Group’s brands voice and tone while feeling completely natural to local users. Partner with translation vendors to create, maintain and optimize all linguistic assets for your market. Champion usability: Operate within a continuous QA mentality to keep the UX fresh and relevant. Proactively identify and fix content-related issues in our product, making data-driven, user-centric recommendations for improvements. What We're Looking For Native-level fluency and cultural authority: A deep, intuitive understanding of the language, culture, and user behaviour in your market. 5+ years of experience: You worked in a localization, UX writing, transcreation, translation, content design, or related role within a global ecommerce or tech company. Experience in the travel industry is a significant plus. Open-minded, innovative approach: You use AI as an enabler and you have a curious, forward-thinking mind. You are comfortable experimenting with technology to automate the repetitive so you can focus on the creative. Excellent command of localization practices: You master foundational internationalization and localization principles. You have 3+ years experience of working with translation management systems and you have familiarity with linguistic quality assurance frameworks (MQM or similar). A solid understanding of UX content methodologies: You are comfortable working with design tools (e.g., Figma, Miro), analyzing user research, and using data to inform your decisions. Strong communication and collaboration skills: You build strong, collaborative relationships with cross-functional colleagues, using data and user insights to demonstrate how localized content strategy serves as a primary engine for global growth. Skills & Experience Demonstrated ability to use AI tools to improve efficiency, quality, and decision-making in day-to-day work. Proven ability to operate effectively with a global-first mindset What We Offer Competitive compensation packages (routinely benchmarked against the latest industry data), including base salary and annual bonuses “Work your way” with flexibility to suit your lifestyle. Tripadvisor Group takes a remote-friendly approach to collaboration across a worldwide team, with the option to join on-site as often as you’d like or as required by your team. Flexible schedule. Work-life balance is ingrained in our culture by design. Trust and accountability make it work. Donation matching. Give back? Give more! We match qualifying charitable donations annually. Tuition assistance. Want to level up your career? We love to hear it! Receive annual support for qualified programs. Lifestyle benefit. An annual benefit to spend on yourself. Use it on travel, wellness, or whatever suits you. Travel perks. We believe that travel is employee development, so we provide discounts and more. Employee assistance program. We’re here for you with resources and programs to help you through life’s challenges. Health benefits. We offer great coverage and competitive premiums. Generous referral scheme. Help us grow and be rewarded with generous awards for referring successful candidates. Our Cultural Pillars: Traveler first We exist to create value for our customer, the traveler. We enable our suppliers and partners to unlock this value. Their collective behaviors and insights are what drives us. Execution is our edge We act fast, experiment, learn from failure, iterate, and improve the solutions of tomorrow across every aspect of our business. Our execution is agile, data-driven, prioritised, and built to scale. We assume no problem is someone else’s problem and finish what can be done today, knowing tomorrow will bring fresh challenges. We succeed together The best outcomes are driven by empathic, humble, and diverse subject matter experts working toward shared goals. We collaborate relentlessly, challenge assumptions, give actionable feedback, and set each other up for success through empowered teams with a clear charter. We transparently take ownership of our growth, individually and as a team. We celebrate the quality of our effort, our learnings, and our collective achievements. We strive to create an accessible and inclusive experience for all candidates. If you need a reasonable accommodation during the application or the recruiting process, please make sure to reach out to your individual recruiter or our team at [email protected]. If you have any additional questions about careers at Tripadvisor you can email us at [email protected]. We have all the answers! #LI-WR1