Content Marketing Lead

We're making Generative Engine Optimization (GEO) as essential as SEO. Our platform helps brands track and improve their visibility across AI search platforms like ChatGPT, Claude, Perplexity, and Google AI Overviews. Companies like Amazon, Unilever, and Acer use us to win in AI search. We're YC-backed, profitable, and competing in a market where AI discovery is exploding (companies report 10-12% of high-intent leads now come from AI search, up 400%+ YoY). We're also building AI agents that do the actual marketing work - content creation, SEO audits, citation outreach, competitive intel - at software margins. Think of it as the operating system for marketing in the AI era. The content you create here will power how an entire category gets defined. About the Role We're looking for a Content Marketing Lead who produces high-quality content fast. Not a content strategist who creates briefs and delegates. A writer who ships. You'll own every piece of written content at Writesonic: blog posts, case studies, data research reports, thought leadership for the founder's LinkedIn, social posts, newsletters, whitepapers, and sales enablement materials. You're the voice of the company. The split: 60% thought leadership and brand content, 40% sales enablement and demand gen content. What makes this different: You're building the content engine for a category that's being defined right now. We have 500M+ conversations of proprietary AI search data, enterprise customers like Amazon and Unilever, and the most complete GEO platform in the market. The stories are there. Nobody's telling them yet. That's your job. What You'll Do Write Landing Pages and Website Copy (30%) Write and own all landing page copy: homepage, product pages, comparison pages, vertical pages, enterprise page Write hero headlines and subheadlines that are specific, punchy, and differentiated (not generic SaaS copy) Build comparison and alternative pages that rank organically and convert Own the website voice. Everything on writesonic.com should sound like one person wrote it Work in Webflow or similar. You publish, you don't hand off Own Thought Leadership and Brand Content (50%) Write blog posts, guides, data studies, and industry analysis Ghostwrite the founder's LinkedIn posts (3-5x/week) with data insights, customer wins, and industry takes Package proprietary data from 500M+ AI conversations into research reports that get shared and cited Write and ship a weekly or biweekly newsletter with original insights Develop long-form whitepapers and benchmark reports (e.g., "State of AI Search 2026") Write guest posts for Search Engine Journal, Search Engine Land, and similar publications Create Sales Enablement Materials (20%) Write case studies with real metrics Create one-pagers, battlecards, and ROI frameworks Develop email sequences for enterprise nurture and PLG onboarding Write product-led content: feature deep-dives, use case guides Build and Run AI Content Workflows Work with our AI agents to produce content at 3-5x the speed of a traditional writer Build repeatable AI workflows for research, drafting, editing, and publishing Review and elevate agent-produced drafts. Add voice, taste, and the human layer that makes content not sound like AI Continuously improve the AI content pipeline. Better prompts, better workflows, better output You should be excited about this, not resistant to it. If you think AI writing is cheating, this isn't the role What We're Looking For 4+ years in B2B SaaS content marketing, ideally at companies in $2M-$20M ARR range Published portfolio showing range AND voice. We'll read your work and judge whether it sounds like a person with opinions wrote it, or a committee Can write a landing page hero headline that makes someone stop scrolling. Not "Unlock the power of AI" - something specific, sharp, and differentiated Can write a compelling 2,000-word article in a day, not a week Understands SEO deeply enough to write content that ranks, not just reads well Has created content that directly generated pipeline or influenced deals, not just page views Strong editorial eye. Self-edits ruthlessly. Hates filler, fluff, and anything that sounds like AI wrote it Experience ghostwriting for founders or executives on LinkedIn Comfortable interviewing customers and extracting the metrics that matter for case studies Can publish in Webflow, WordPress, or similar CMS without engineering help AI usage (non-negotiable): You use next-gen AI tools (Claude Cowork or similar) daily in your writing workflow You've built or used AI workflows for content production (not just "I paste into ChatGPT and edit") You can show us your AI process. What tools, what prompts, what workflow, what you keep and what you rewrite You're excited about working alongside AI agents, not threatened by it Your output with AI sounds distinctly human. Speed without taste is just faster slop Bonus Points Background in SEO, GEO, or AI search Experience at a company where you were the first or only content person Active personal blog, newsletter, or LinkedIn presence with real following Has worked with data teams to turn proprietary datasets into published research Experience building AI content workflows or automations (n8n, Make, custom GPTs, Claude projects) How We Work Remote-first. Async-heavy with some sync meetings You work directly with the founder. No layers We ship weekly. Features drop Friday, launch post goes Monday We use AI agents internally for our own marketing. You'll have access to the same tools our customers use We care about output, not hours. Ship great work and nobody tracks your time Ideal Fit You've been the content engine at a growing SaaS company. You wrote the blog posts, the case studies, the founder's tweets, the landing pages, and the sales one-pagers. You didn't wait for a content strategy deck. You shipped. You have strong opinions about what good B2B writing looks like (hint: it doesn't sound like a robot wrote it). You use AI daily but your output sounds distinctly human. You've built AI workflows that let you produce 3x what you used to, without dropping quality. You're fast, opinionated, and obsessed with quality. You want to build the content machine for the category that will reshape digital marketing.