Location:
Remote. The successful candidate may be required to travel for client, company or industry events.
Job Type
Full-time
Department
Bridges Content and SEO
Company Overview
LOCOMOTIVE is an award-winning digital and creative agency with offices in Raleigh, North Carolina and Galway, Ireland. Our global teams are driven by a passion for innovation and excellence in marketing strategy and execution, empowering our client’s brands to reach their fullest potential through strategic growth initiatives and cutting-edge solutions.
If you are interested in working in a fast-paced, ambitious environment, which places an emphasis on strategic thinking and long-term customer value, we would love to hear from you.
Why this role exists
This role exists to close a gap that most organizations leave open: the space between knowing who you’re selling to and actually producing content that reaches them where they are at.
Its job is to align content to the client’s digital strategy and objectives, whether that’s awareness, leads or conversions, and to define the nurture journey that carries a buyer between them, grounded in how they actually buy rather than a generic funnel.
The person in this role owns that connective thread: building the ICP and buyer journey that content, SEO and paid can all work from, producing the content that carries a prospect through it, and building the CRM nurture flows that keep them moving. It’s the difference between content that fills a channel calendar and content that’s accountable to pipeline.
The role
You’ll work alongside clients and our internal teams to define who they’re really selling to, building ideal customer profiles and audience lists, mapping buyer journeys, and producing the content that meets the right people at every stage, in every format across all relevant platforms. Your work plugs directly into account-based marketing programs across one to many, one to few, and one to one account strategies, from long form content and landing pages to sales enablement, email, social, and video, synced to HubSpot or another client CRM to nurture flows that keep prospects moving.
You don’t hand off briefs. You execute them.
What you’ll do
- Build and maintain ideal customer profiles (ICPs) for clients, grounded in research and data rather than assumption
- Utilize database tools to build ABM audience lists
- Map buyer journeys and translate them into content plans that meet prospects at each stage, from awareness through decision
- Plan and produce content in conjunction with internal content and design teams across formats, including long form articles, landing pages, sales enablement assets, email, social, and video
- Produce and adapt content assets that power account-based marketing programs at scale
- Build and manage HubSpot or other client CRM nurture flows that move prospects through the funnel, connecting content output directly to lifecycle stage
- Work directly with our internal HubSpot specialist, on both LOCOMOTIVE and client account-based marketing campaigns
- Partner with the SEO team to align content plans with keyword strategy, search intent, and organic performance goals, so content serves both the buyer and the algorithm
- Work directly with clients to develop ICPs, audience lists, buyer journeys, and content plans, and to gather the input needed to keep them accurate
- Brief and coordinate with designers, writers, videographers, photographers and other specialists where needed, while remaining hands on across the production of content
- Monitor content engagement and nurture flow performance (opens, clicks, conversions) within HubSpot or the client’s CRM, and combine that with audience, channel, and pipeline data from account strategists and Paid specialists to refine ICPs, journeys, and future content decisions
What you’ll bring
- Five plus years of experience in content strategy, content marketing, or a closely related role, ideally within an agency or B2B environment
- A track record of building ICPs, audience lists and buyer journey maps that have shaped real content or campaign decisions
- Hands on experience producing content across multiple formats, not just writing but shaping how it’s used across a funnel
- Working knowledge of account-based marketing principles and how content strategy differs across one to many, one to few, and one to one approaches
- Hands on experience with HubSpot, particularly nurture flows, workflows, and lifecycle stages, or strong familiarity with a comparable marketing automation platform
- A solid understanding of SEO, including search intent and keyword strategy, to collaborate fluently with the SEO team rather than work around it
- Strong client facing communication skills and comfort presenting strategy and rationale directly to clients
- The ability to move between strategic thinking and hands on production without losing quality in either
- An openness and curiosity around developing your craft and modernizing your approach in alignment with changes in how B2B buyers search, find, compare and vendor select
How you’ll work
You’ll be one of the primary connective points between content and SEO. You own the ICP and buyer journey map as the source of truth for content and campaign targeting, and you own the HubSpot or client CRM nurture flows that carry content to prospects.
Expect regular collaboration with account directors, client and project managers, SEO specialists, Paid specialists, HubSpot specialists, designers, digital PR experts and clients. This role is deliberately scoped to content and journey strategy, built for someone who wants ownership of a full strategy to production line, not just one link in the chain.
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