Content Strategist (Social Media)

About the company Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners. The Opportunity We currently have an opportunity to join our team at Trust Wallet as a Content Strategist (Social Media), focusing on Crypto Twitter. You will create engaging, original content across multiple platforms and own their strategy, execution, and results. The position involves driving creative social media campaigns in collaboration with cross-functional teams, measuring performance with data-driven recommendations, and providing real-time insights on the crypto social media landscape. Role & Responsibilities: Produce high quality, engaging, original content that can be used cross-platform Own, operate multiple official social media, as well as the content strategy/output and results for each Drive effective and creative social media campaigns, work cross-functionally with design, content, marketing, product and other teams Measure, report, analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance Innovate and implement test-and-learn strategies along with delivering results Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations Engage and build social media communities through one-on-one as well as one-to-many conversations Qualifications & Requirements: Deep understanding of Web3 technologies - DeFi trading, self-custody principles, and blockchain security. Possesses 3-5 years of professional experience in web3 digital marketing or social media roles. Hosting experience for spaces, AMAs, podcast and interviews in blockchain ecosystem. Self-motivated, driven to achieve results, and proactive in their work. Demonstrates a clear, concise, and adaptable communication style, incorporating creativity and humor when appropriate. Exhibits a keen understanding and awareness of the cryptocurrency market. Holds strong knowledge of Reddit and its various cryptocurrency-focused sub-communities. Well-versed in managing and operating on key social media platforms including X (Twitter), TikTok, Facebook, Instagram, LinkedIn, and YouTube. Demonstrates a strong sense of responsibility and the ability to effectively multitask and manage multiple social media channels concurrently. A meme connoisseur Video content creation experience (e.g. IG reels and TikTok) is a plus Additional Information This is a global and fully remote role. You must have the right to work for the country you are based. Why work at Trust Wallet? Be a part of the world’s leading blockchain ecosystem that continues to grow. Excellent learning and career development opportunities. Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless. Tackle fast-paced, challenging and unique projects. Work in a truly global organization, with international teams and a flat organizational structure. Work fully remotely with flexible working hours. Enjoy competitive salary and benefits. Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone. Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. *Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted within 4 weeks from your application date.