Content Team Lead

Employment Type: Full-time | Hybrid (3 days/week in-office @ Sri Petaling, KL)

Working Hours: Monday – Friday, 10:00 AM – 7:00 PM

Team Structure: Managing an internal team of Content Creators with Assistant Support

Primary Language Requirement: Native/Professional Fluency in Mandarin (Mandatory for content review & primary client interfacing)

Job Scope

1. Client Management & Communication

Develop a deep understanding of clients' business models and marketing objectives within the Malaysian market.

Act as the key contact point for daily client communications (Group chats & face-to-face meetings).

Lead client presentations and deliver monthly performance reports with actionable insights.

2. Key Account Management

Hands-on ownership and strategic direction for Key Client accounts.

Oversee routine client accounts by guiding and working alongside the Content Assistant.

3. Creative Direction & Quality Control (QC)

• Directional Review: Evaluate and sign off on content themes, ideas, and references—balancing brand requirements with viral potential.

• Final QC & Content Diagnosis: Review final deliverables (graphics and short-form videos). Hands-on content creation is not required, but you must thoroughly understand production workflows to diagnose issues (aesthetics, pacing, copy hook) and provide actionable feedback to Content Creators.

4. Team Leadership & Workflow Supervision

Lead and supervise the Assistant in managing internal Master Sheets, Client Tracking Sheets, and Creator Weekly Content Schedules to ensure 100% on-time delivery.

Requirements

• Language & Cultural Literacy: Native or professional fluency in spoken and written Mandarin is required, as the core portfolio focuses heavily on Chinese-language platforms (XiaoHongShu/Douyin) and Chinese-speaking client portfolios. Working proficiency in English and Bahasa Malaysia is required for basic communication and content checking.

• Proven Track Record: Demonstrated experience in building viral content on XiaoHongShu (XHS), TikTok, or Douyin (portfolio required), along with proven experience in social media account management.

• Production Literacy: Deep familiarity with Canva, CapCut (剪映), and mainstream AI workflow tools. You must understand production details to effectively guide the creative team.

• Refined Visual & Content Sense: Keen eye for visual aesthetics, layout, color palettes, video pacing, sound design, and cover-page conversion.

• Communication & Presentation: Strong presentation and client-handling skills, paired with a solid understanding of the local Malaysian market and audience behavior.

💰 Remuneration Package

Salary Range: RM 4,000 – RM 5,500 (Basic+Bonus)