Content & Traffic Strategist

About the Role We are looking for a Content & Traffic Strategist to report to the VP, Demand Generation within the Marketing department. This person will own the content engine that builds and defends HeroDevs’ category — content is how buyers first discover that EOL open source risk is a named problem, and how they decide HeroDevs understands it best. It’s a strategy-and-execution role, not a writing role: the right person thinks in traffic curves, search intent, and pipeline, and is already adapting to a search landscape where AI Overviews and LLM-driven answers are rewriting how content gets discovered. Responsibilities Own the content strategy Build and run a content strategy that drives organic traffic and search visibility — understanding SEO deeply, as a system of intent, authority, and technical fundamentals, not just a checklist. Evolve that strategy for how discovery is changing: structure and publish content that performs in AI-generated search results and LLM answer engines (AI Overviews, ChatGPT, Perplexity, and similar), not just traditional SERPs. Balance demand creation and demand capture — top-of-funnel content that builds category awareness versus bottom-of-funnel content that captures active buying intent — and build a content mix and calendar that serves both motions deliberately. Set editorial priorities using data: traffic, ranking, engagement, and pipeline-influence metrics decide what to double down on, retire, or test next. Speak to more than one audience Write and commission content for multiple personas across the buying committee — security leaders, engineering leaders, and procurement — who care about different things and read different content. Adapt tone, format, and channel to the audience without losing a consistent HeroDevs voice. Partner with product marketing, demand gen, and sales to ensure content maps to how each persona actually buys. Produce with AI, edit like a pro Use AI tools as part of the content production workflow — drafting, research, repurposing — to increase output without sacrificing quality. Partner with Product and Engineering subject matter experts to source technical accuracy, validate, and surface the details that make content credible to a technical audience. Act as editor of record: every piece that ships reflects a clear point of view, accurate technical detail, and a voice that sounds like a person who understands the problem, not a model that doesn’t. Manage freelancers, contractors, or agency partners where useful, holding the same editorial bar for their work as your own. Operate at HeroDevs speed Move comfortably in a fast-paced, resource-lean environment where priorities shift and good calls are made without waiting for a perfect brief. Ship consistently — blog posts, guides, reports, landing page copy, email, and sales enablement content — on a cadence that keeps pace with a growing pipeline. Required Qualifications Track record of growing organic traffic and search performance through content, with the ability to explain the SEO mechanics behind the results. Already adapting content strategy for AI-driven search, with opinions on how AI Overviews and LLM answer engines change what “good content” means — ideally with results to show for it. Understands demand creation versus demand capture and can point to content built for each. Data-driven by habit, not by mandate — looks at the numbers before deciding what to write next, and can back up the calls. Fluent with AI writing and research tools, treating them as leverage rather than a shortcut around editorial judgment; edits ruthlessly. Experience writing for more than one audience, with the ability to shift register without losing voice. Wants a fast-moving environment and is energized, not drained, by ambiguity and a growing to-do list. Preferred Qualifications Experience marketing to technical or security-minded buyers. Experience in a B2B SaaS company defining a new category. At HeroDevs, we believe in the power of diversity, equity, and inclusion to drive innovation, creativity, and success. We are committed to creating a workplace that embraces and celebrates individual differences. We encourage people of all backgrounds and experiences to apply.