Content Writer

Property intelligence is reshaping how the world understands the built environment, and Nearmap is driving that. We put powerful aerial imagery, AI-driven analytics, and geospatial tools into the hands of the people who plan, build, insure, and govern the places we all live and work. Our technology turns property uncertainty into decisive action, and our culture brings out the best in the people who build it. We're looking for a Content Writer who can match that ambition with their words. What you'll do This isn't a "write a blog post, post it, repeat" kind of role. You'll work across the full content spectrum — from brand-level storytelling to targeted vertical campaigns in Insurance, Government, and AECO (Architecture, Engineering, Construction & Operations) — with real ownership over how Nearmap shows up in the market. You'll be creating content that: Drives demand — think landing pages, email campaigns, nurture sequences, social posts, and banner ads that move prospects through the funnel Builds thought leadership — industry research pieces, webinar presentations, and video scripts that position Nearmap as the definitive voice in location intelligence Spans formats and channels — long and short form, written and visual, owned and paid You'll collaborate closely with Growth Marketing, Creative, Digital, Sales, BDRs, and external agency partners. You'll also be one of the team's leads on AI-assisted content production — using generative AI tools to accelerate your work while holding the line on quality, brand voice, and accuracy. What we're looking for Experience 3-5 years in B2B or B2C marketing writing, ideally in tech Background in insurance, government, AECO, or customer marketing is a big plus Experience managing creative resources — writers, designers, video producers Skills A genuine talent for translating complex, technical products into clear and compelling stories for varied audiences Strong SEO knowledge, including on-page optimisation and working with SEO agencies to improve content performance Comfort with marketing analytics tools like Google Analytics — you know how to read performance data and use it to sharpen your content strategy Experience with content management systems and the ability to manage content across multiple channels and formats simultaneously Fluency with generative AI tools (yes, we use Claude and ChatGPT here) — including knowing how to critically evaluate AI output for accuracy, brand consistency, and quality, not just speed Ability to work to and write creative briefs, and manage relationships with external agencies, freelance writers, designers, and video producers You as a person You think like an educator — you intuitively know what an audience needs to understand and how they want to take it in You can hold creative and analytical thinking at the same time You're highly organised and can juggle multiple workstreams without dropping the ball You bring agility, responsiveness, and a sense of humour to the work Some of our benefits Nearmap takes a holistic approach to our employees’ emotional, physical and financial wellness. Some of our current benefits include: Quarterly wellbeing day off - Four additional days off annually for your 'YOU' Days Wellbeing and technology allowance Annual flu vaccinations Hybrid flexibility for this role Nearmap subscription (of course!) Stocked kitchen with access to all the snacks you need In-office lunch every Tuesday and Thursday at our Sydney CBD office Showers available for anyone cycling to work or lunchtime gym-goers! Working at Nearmap We move fast, we care about craft, and we're proud of what we're building. If you're energised by turning hard problems into real-world impact, we'd love to meet you If you can see yourself working at Nearmap and feel you have the right level of experience, we invite you to get in touch. Read the product documentation for Nearmap AI: https://docs.nearmap.com/display/ND/NEARMAP+AI For a deep dive into Nearmap AI, listen to AI Systems Senior Director Mike Bewley on the Mapscaping podcast https://mapscaping.com/blogs/the-mapscaping-podcast/collecting-and-processing-aerial-imagery-at-scale Thanks, but we got this! Nearmap does not accept unsolicited resumes from recruitment agencies and search firms. Please do not email or send unsolicited resumes to any Nearmap employee, location or address. Nearmap is not responsible for any fees related to unsolicited resumes.