Conversion & Analytics Specialist (Auto)

Short Description As an Analytics Specialist at Honda, you will own the reporting, measurement, and analysis of automotive website and marketing campaign performance. This includes developing and maintaining dashboards and regular reporting to support day-to-day business decisions and optimise digital performance. Working closely with stakeholders, you will provide ad-hoc analysis and actionable insights to enhance the online customer experience. By analysing user behaviour and channel performance, you will identify opportunities to improve engagement, conversion, and overall website effectiveness. The role is central to supporting Honda’s digital strategy and business growth through data-informed decision-making and continuous improvement. You will uncover trends, evaluate performance, and deliver strategic recommendations that align with broader business objectives. Using a design thinking approach, you will seek to understand customer needs, challenge assumptions, and develop innovative solutions that enhance digital experiences. Combining analytical rigour with creativity, you will help drive customer-centric improvements that deliver measurable business outcomes.