Conversion Rate Optimization (CRO) Specialist || A/B Tester

Location: Fully Remote (excluding Germany) - Candidates currently based in Germany are not eligible for this role. Schedule: Full-Time (40 hours/week) Contract Type: Independent Contractor Compensation: Competitive, based on experience, expertise, and track record of results. Important: Applicants must reside outside of Germany and must submit a cover letter that includes all details outlined in the “How to Apply” section at the end of this job description. Please review the full job description carefully before applying. About Us KU Europe GmbH is a family-owned direct-to-consumer (D2C) company based in Germany. We operate multiple successful e-commerce brands, serving customers throughout Europe. With our own fulfillment center and a customer base of more than 2 million customers, we are committed to delivering high-quality products, fast shipping, and an outstanding customer experience. As a remote-first company, we collaborate with talented professionals worldwide to develop innovative beauty, health, and anti-aging products that deliver real results. About the Role We are looking for an experienced and data-driven Conversion Rate Optimization (CRO) Specialist / A/B Tester to join our growing team. In this role, you will be responsible for identifying conversion opportunities, developing testing strategies, executing A/B and multivariate tests, and driving measurable improvements across our e-commerce websites. You will work closely with our marketing, design, and development teams to optimize customer journeys and improve overall business performance through experimentation and data-driven decision-making. Key Responsibilities Plan, execute, and analyze A/B and multivariate tests across landing pages, product pages, checkout flows, and other key customer touchpoints. Identify conversion opportunities through quantitative and qualitative data analysis. Develop hypotheses and testing roadmaps focused on increasing conversion rates, revenue, and customer engagement. Collaborate with designers, developers, and marketers to implement and evaluate test variations. Analyze user behavior using tools such as Google Analytics, GA4, Hotjar, and similar platforms. Monitor key performance indicators and provide actionable recommendations based on test results. Create clear reports outlining test performance, insights, and business impact. Continuously optimize the customer experience through ongoing experimentation and analysis. Required Qualifications Minimum 3 years of professional experience in Conversion Rate Optimization (CRO), A/B testing, and digital experimentation. Proven hands-on experience planning, implementing, and analyzing A/B tests in e-commerce environments. Mandatory experience working with Shopify. Strong understanding of UX principles, customer journeys, and e-commerce conversion funnels. Experience with testing, analytics, and behavioral analysis tools. Strong analytical and problem-solving skills with the ability to translate data into actionable insights. Experience collaborating with designers and developers to implement test variations. Excellent attention to detail and communication skills. Ability to work independently in a remote environment. Availability during CET business hours. Strong written and spoken English. Applicants must reside outside of Germany. Preferred Qualifications Experience with WordPress/WooCommerce. Experience with Meta Ads and Google Ads. Experience working with high-volume e-commerce stores and direct-to-consumer brands. Why Join Us? 100% remote position – work from anywhere. Long-term opportunity within a fast-growing international company. Flexible work environment focused on ownership, autonomy, and results. Opportunity to work across multiple established e-commerce brands. Access to modern tools and resources that support professional growth. Competitive compensation with opportunities for long-term development. How to Apply: To apply, please submit your CV together with a detailed cover letter. Your cover letter must clearly include: Your salary expectations. Confirmation of whether you are available to work exclusively with our company. A detailed description of the A/B tests and experiments you have personally planned, executed, and analyzed. The specific hypotheses that were tested. The measurable outcomes achieved, including conversion rate improvements, revenue impact, average order value improvements, or other relevant performance metrics. The tools you have used for testing, analytics, and optimization (e.g., VWO, Convert, Optimizely, AB Tasty, Google Analytics, GA4, Hotjar, etc.). The e-commerce platforms you have worked with (e.g., Shopify, WooCommerce, Magento, custom-built stores, or similar). Relevant case studies, examples, or portfolio materials demonstrating your CRO and experimentation experience. Please clearly explain your personal involvement in each experiment, including the problem or opportunity identified, the hypothesis developed, how the test was implemented, the tools used, and the business impact achieved. We are specifically seeking candidates with genuine, hands-on A/B testing experience and a proven track record of driving measurable business results through experimentation. Applications that do not include the requested information may not be considered.